Category Archives: Cookies

Baked Goods, Cookies, Food, Food & Beverage, Gifts, Gourmet, Health Food, Marketing, Sweets

MAXINE’S HEAVENLY EXPANDS TEAM, NABBING TOP TALENT FOR KEY ROLES

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Senior Director of Sales and Director of Operations will help accelerate growth

Los Angeles, CA, 2021-Sep-28 — /EPR FOOD & BEVERAGE NEWS/ — Maxine’s Heavenly, a Los Angeles-based company that makes decadent cookies for the sugar-conscious consumer, has added two key roles to their rapidly expanding team.

Samuel Neumann joins Maxine’s Heavenly as Senior National Director of Sales, following a nine year tenure with Mondelez International where he spent time in both Sales & Marketing positions across a variety of different accounts and brands. This included leading commercialization for one of the largest cookie brands in the world, ChipsAhoy. Most recently, Sam managed the U.S Costco business for Mondelez International.

Sam will lead sales for Maxine’s Heavenly leveraging his proven track record of success in creating strategic growth plans, building strong retailer partnerships, and unlocking sustainable growth within the snacking category.

Joseph Salvatore joins Maxine’s Heavenly as the brand’s Director of Supply Chain & Operations. Joseph has spent over a decade scaling operations for fast-growth companies, serving as part of the core team for two brands that made the “World’s Most Innovative Companies” annual listing by Fast Company. Previously, he was responsible for operations at natural brands like TIO Gazpacho and Exo Protein, where he worked directly with the creators of Magic Spoon.

Additionally, Joseph is an expert in Sustainability, having helped build cocoa direct and fair trade supply chains benefiting hundreds of family farmers in Madagascar for a social enterprise. He will help drive Maxine’s sustainability initiatives to achieve their goal of a “Triple Bottom Line.”

“I cannot think of two more qualified and exciting candidates to help drive our organization’s next phase of hyper-growth,” said CEO Robert Petrarca. “Both bring a passion for the brand along with tremendous industry expertise. With the addition of Sam and Joseph, we plan to continue to shake up the baking category and lead the charge on the future of snacking.”

The healthy cookie brand currently offers 7 every day and 3 seasonal flavors of super soft-baked cookies sweetened with unrefined coconut sugar and dates. Maxine’s Heavenly cookies are proudly free of sugar alcohols, stevia, monk fruit, refined white sugar, and artificial sweeteners.

About Maxine’s Heavenly: Maxine’s Heavenly makes decadent desserts with unrefined sugar and wholesome ingredients, so you can satisfy your sweet tooth without the guilt. Using mom’s baking for inspiration, we go the extra mile to make sure our treats taste like home, not the store. Learn more at maxinesheavenly.com.

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Media contact:

Rachel B. Carmichael
Maxine’s Heavenly
424-261-7625
rachel@maxinesheavenly.com

Baked Goods, Cookies, Food & Beverage, Gourmet, Health Food

MAXINE’S HEAVENLY NOW AVAILABLE AT SELECT COSTCO LOCATIONS

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Low sugar cookie brand adds key club account to its growing list of partners

Los Angeles, CA, 2021-Aug-25 — /EPR FOOD & BEVERAGE NEWS/ — Maxine’s Heavenly, a Los Angeles-based company that makes decadent cookies for the sugar-conscious consumer, will be featured at select California and Hawaii Costco stores this August and September.

The healthy cookie brand’s club debut will feature a 20.8 oz pouch of their best-selling flavor: Chocolate Chocolate Chunk Soft-baked Cookies. Lightly sweetened with coconut sugar and dates, Maxine’s Heavenly cookies are proudly free of sugar alcohols, stevia, monk fruit, refined white sugar, and artificial sweeteners.

Maxine’s unique taste-first approach to the better-for-you market fits well with the core Costco customer: busy families who are looking to buy in larger quantities, but also want healthy, high-quality foods.

The brand’s relentlessly high standards for taste and ingredients has created a groundswell of support from consumers who are tired of their love/hate relationship with sugar.

⦁ “I feel good being able to satisfy my sweet tooth with great ingredients.” – Tamara

⦁ “I don’t feel guilty when I eat Maxine’s Heavenly cookies because of the natural goodness.” – El

⦁ “These cookies have a great taste and texture, plus none of those refined sugars that are so bad for you.” – Toby

⦁ “These are my kid’s favorite after-school snack, and I don’t feel bad letting them have a few because the ingredients are so good.” – Ernesto

⦁ “They taste great and are a great alternative when you want to be health conscious but still enjoy cookies. – Michelle

Maxine’s Heavenly can be found in 54 Los Angeles-area Costco clubs, 27 Bay area clubs, and 7 clubs in Hawaii. Customers can find participating Costcos by visiting the Maxine’s Heavenly store locator or by checking with their local club for availability. Customers are also encouraged to purchase while limited-supplies last.

About Maxine’s Heavenly: Maxine’s Heavenly makes decadent desserts with unrefined sugar and wholesome ingredients, so you can satisfy your sweet tooth without the guilt. Using mom’s baking for inspiration, we go the extra mile to make sure our treats taste like home, not the store. Learn more at maxinesheavenly.com.

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Baked Goods, Cookies, Flavors, Food, Gifts, Gourmet, Organic Food, Products, Snacks, Sweets, Vegetarian Food

MAXINE’S HEAVENLY ADDS LIMITED RELEASE HOLIDAY FLAVORS TO OFFERINGS

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Clean label, low sugar cookie company introduces seasonal options for health conscious consumers

Los Angeles, CA, 2020-Nov-12 — /EPR FOOD & BEVERAGE NEWS/ — Maxine’s Heavenly, a Los Angeles-based company that makes decadent but better-for-you cookies for the sugar conscious consumer has released two limited run seasonal flavors to its growing line-up of products. Gingerbread and Chocolate Peppermint Candy Cane cookies are now available through the end of the year (or while supplies last).

Over the years, the  brand has seen growing success with their other seasonal flavor, Pumpkin Pecan Spice. This year offered the opportunity to expand the seasonal selection, especially as more and more consumers look to avoid traditional sugary treats over the holiday season. The addition also offers consumers a broad range of seasonal gifting bundles for those “tough-to-shop-for” family members and friends with particular dietary needs.

These new products offer the classic ginger and peppermint flavors consumers crave, but are:

  • Made with lots of oats, a healthy carb that keeps you fuller longer.
  • Made with unrefined sugars (coconut sugar and dates).
  • Lower sugar than traditional cookies and most other brands.

They also work well for a variety of diets, which makes them great for parties and as holiday gifts. All Maxine’s Heavenly products are certified gluten free, vegan, kosher, and non-GMO.

“We think we really knocked this out of the park” said Maxine’s Heavenly CEO, Robert Petrarca. “My team keeps telling me that they are our best flavors yet. We all need a little extra comfort this year, so I’m excited to offer some timeless classics with the healthy Maxine’s Heavenly spin our consumers have come to expect.”

Gingerbread and Chocolate Peppermint Candy Cane are being released strictly through e-commerce channels and can be purchased at MaxinesHeavenly.com as well as on Amazon.

About Maxine’s Heavenly: Maxine’s Heavenly homemade style, soft-baked cookies are mom’s recipe made so-much-better-for-you. Made for more to enjoy, Maxine’s Heavenly cookies are certified Gluten-Free, Vegan, Kosher, Non-GMO, and naturally sweetened with coconut sugar and dates. Maxine’s Heavenly cookies was voted Best Snack of 2018 in Health Magazine. Learn more at maxinesheavenly.com.

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Media contact:

Rachel B. Carmichael
Maxine’s Heavenly
424-261-7625
rachel@maxinesheavenly.com

Baked Goods, Cookies, Food, Products, Snacks, Sweets

MAXINE’S HEAVENLY NOW AVAILABLE AT SPROUTS FARMERS MARKETS

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Rapidly growing cookie company picks up national distribution with key natural retailer.

Los Angeles, CA, 2020-Oct-09 — /EPR FOOD & BEVERAGE NEWS/ — Maxine’s Heavenly, a Los Angeles-based company that makes decadent but better-for-you cookies for the sugar conscious consumer, is now available at Sprouts Farmers Market nationwide.

With the addition of Sprouts Farmers Market, Maxine’s Heavenly continues its rapid growth into retail across key geographical regions from the west coast into the Rocky Mountains and South West regions of the United States. This growth is on the heels of recent expansions throughout the US into two additional regions of Whole Foods Market, Ralph’s by Kroger, and Lucky/Save Mart. Maxine’s Heavenly products also recently became available in Canada through a partnership with London Drugs and the online retailer, Natura Market.

The addition of Sprouts, with it’s nearly 350 locations, represents one of the remaining critical partnerships in the Natural Food space for the brand.

“We’re thrilled to be partnering with Sprouts to offer Maxine’s Heavenly to it’s incredible network of loyal consumers,” said CEO Robert Petrarca. “Their stores really cater to what they call the ‘health enthusiast’ and this aligns perfectly with the Maxine’s Heavenly brand. We make our cookies for those consumers who both read the ingredient panel and demand great taste. We know it will be a perfect match for the Sprouts customer.”

Maxine’s Heavenly oat-based and refined-sugar-free cookies offer unique qualities not offered by other brands on the shelf:

  • Homemade taste inspired by Maxine’s original decadent recipe from the 1950’s.
  • Naturally sweetened with coconut sugar and dates for an unrefined, lower sugar cookie.
  • Made for more to enjoy – all flavors are certified gluten free, vegan, kosher, and non-GMO.

Sprouts Farmers Market will carry Maxine’s Heavenly two top-selling SKUS: Chocolate Chocolate Chunk and  Peanut Butter Chocolate Chunk.

About Maxine’s Heavenly: Maxine’s Heavenly homemade style, soft-baked cookies are mom’s recipe made so-much-better-for-you. Made for more to enjoy, Maxine’s Heavenly cookies are certified Gluten-Free, Vegan, Kosher, Non-GMO, and naturally sweetened with coconut sugar and dates. Maxine’s Heavenly cookies was voted Best Snack of 2018 in Health Magazine. Learn more at maxinesheavenly.com.

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Media contact:

Rachel B. Carmichael
Maxine’s Heavenly
424-261-7625
rachel@maxinesheavenly.com

Logo:

Maxine’s Heavenly logo
Baked Goods, Cookies, Food, Gifts, Gourmet, Health Food, Marketing, Snacks, Sweets

U.S-BASED MAXINE’S HEAVENLY ENTERS THE CANADIAN CONSUMER MARKET WITH NEW DISTRIBUTION

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Popular cookie brand now available in Canada’s London Drugs and online through Natura Market

LOS ANGELES, CA, 2020-Sep-9 — /EPR FOOD & BEVERAGE NEWS/ — Maxine’s Heavenly, a Los Angeles-based company that makes decadent cookies for the sugar-conscious consumer, is now available in Canada both through retail at London Drugs and online through Natura Market.

This jump across the border comes on the heels of rapid growth into other significant US natural, specialty, and conventional chains, including two new Whole Foods Market regions, Ralph’s By Kroger, and Lucky/Save Mart.

“We’ve always been amazed at how many inbound inquiries we get from Canadian residents looking to purchase our products in their hometowns, so we’re excited to finally be able to point them to these new options.” said CEO Robert Petrarca. “London Drugs is an iconic and beloved retailer and we are thrilled to have our first on shelf placements at their stores. We are also honored to see our products among some of the finest products in Natural Foods on Natura’s fantastically curated e-commerce platform.”

Maxine’s Heavenly contributes its success to the relevancy of their brand promise to consumers: decadent and delicious cookies that are made with better-for-you ingredients that serve a variety of dietary needs, including plant-based (vegan), gluten-free and sugar conscious.

This is particularly relevant to the rapidly growing segment of Canadian consumers looking to incorporate more plant based foods into their diets. Several vegan publications, including Live Kindly and the Beet.com cite a 113% spike in plant-based and vegan related searches in Canada, making it potentially one of the fastest growing markets for plant-based living.

About Maxine’s Heavenly:
Maxine’s Heavenly homemade style, soft-baked cookies are mom’s recipe made so-much-better-for-you. Made for more to enjoy, Maxine’s Heavenly cookies are certified Gluten-Free, Vegan, Kosher,
Non-GMO, and naturally sweetened with coconut sugar and dates. Maxine’s Heavenly cookies was voted Best Snack of 2018
in Health Magazine. Learn more at maxinesheavenly.com.

Media contact:

Rachel B. Carmichael
Maxine’s Heavenly
424-261-7625
rachel@maxinesheavenly.com

Logo:

Maxine’s Heavenly logo
Baked Goods, Cookies, Food & Beverage, Gourmet, Health Food, Products, Snacks, Sweets

MAXINE’S HEAVENLY EXPANDS PARTNERSHIP WITH WHOLE FOODS MARKET ENTERING SOUTHWEST REGION

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Rapidly growing cookie company adds a third Whole Foods region

LOS ANGELES, CA, 2020-Aug-05 — /EPR FOOD & BEVERAGE NEWS/ — Maxine’s Heavenly, a Los Angeles-based company that makes decadent but better-for-you cookies for the sugar conscious consumer, is now available in all Whole Foods Market locations in the Southwest region.

The expansion comes on the heels of recent growth into the Northern California Whole Foods region. Maxine’s partnership with Whole Foods initially began in 2018 through the local foraging program that saw an introduction into 10 stores. After much focus on building a strong consumer following, the brand was expanded to the full Southern Pacific region. The success of this region has instigated the further expansion into multiple additional regions.

“Whole Foods Market will always remain the dream account for emerging brands in the natural space, ” said CEO Robert Petrarca. “We’ve continued to be in awe of the attention and guidance the Whole Foods team has given our brand. We know our success is directly linked to the support we see from the Regional and Global teams and we admire the endless commitment they have to providing a platform for growing brands to reach receptive consumers.”

Maxine’s Heavenly contributes its success to the relevancy of their brand promise to consumers: decadent and delicious cookies that are made with better-for-you ingredients that serve a variety of dietary needs. No other cookie on the shelf can claim all of these unique qualities in one product:

  • Homemade taste inspired by Maxine’s original decadent recipe from the 1950’s.
  • Naturally sweetened with coconut sugar and dates for an unrefined, low sugar, and low glycemic cookie.
  • Made for more to enjoy – all flavors are certified gluten free, vegan, kosher, and non-GMO.

Whole Foods Market Southwest will carry three Maxine’s Heavenly SKUS: Peanut Butter Chocolate Chunk, Almond Chocolate Chunk, and Chocolate Chocolate Chunk.

About Maxine’s Heavenly: Maxine’s Heavenly homemade style, soft-baked cookies are mom’s recipe made so-much-better-for-you. Made for more to enjoy, Maxine’s Heavenly cookies are certified Gluten-Free, Vegan, Kosher, Non-GMO, and naturally sweetened with coconut sugar and dates. Maxine’s Heavenly cookies was voted Best Snack of 2018 in Health Magazine. Learn more at maxinesheavenly.com.

Media contact:

Rachel B. Carmichael
Maxine’s Heavenly
424-261-7625
rachel@maxinesheavenly.com

Logo:

Maxine’s Heavenly logo

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Cookies, Food, Gourmet, Health Food, Snacks, Sweets

MAXINE’S HEAVENLY EXPANDS PRESENCE IN CONVENTIONAL MARKETS WITH RALPH’S AND LUCKY/SAVEMART

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Sugar conscious cookie brand expands its presence in California

Los Angeles, CA, 2020-Jun-2 — /EPR FOOD & BEVERAGE NEWS/ — Maxine’s Heavenly, a Los Angeles-based company that makes decadent but better-for-you cookies for the sugar conscious consumer, added Ralph’s By Kroger and Lucky/Save Mart to the rapidly growing list of stores that carry their brand.

With the addition of these key regional retailers, Maxine’s Heavenly continues its deeper dive into the California markets. Maxine’s Heavenly cookies can be found in 115 Ralph’s locations across Southern California and over 100 Lucky/Save Mart locations (Gluten Free modular) in Northern California.

“We’ve always known the Maxine’s Heavenly brand had great potential beyond the natural and specialty stores with which we built our foundation. Ralph’s and Lucky/Save Mart are perfect
retail partners to extend our availability to conventional retailers on our quest to make our so-much-better-for-you products more widely available to all consumers,” said Robert Petrarca,
CEO of Maxine’s Heavenly. “We know that a vast majority of American consumers are looking for sugar conscious treats that taste outstanding and we’re glad these partnerships help us to
reach more and more of them.”

Consumers can find locations for these and other retailers using the store locator on the Maxine’s Heavenly website: https://maxinesheavenly.com/pages/store-locator.

About Maxine’s Heavenly
Maxine’s Heavenly homemade style, soft-baked cookies are mom’s
treats, made for today. They are half the sugar, sweetened naturally with coconut sugar and dates, and the first ingredient is oats. Made for more to enjoy, Maxine’s Heavenly cookies are certified gluten-free, vegan, kosher, and non-GMO. Maxine’s Heavenly was voted Best Snack of 2018 in Health Magazine. Learn more at maxinesheavenly.com.

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Media contact:

Rachel B. Carmichael
Maxine’s Heavenly
424-261-7625
rachel@maxinesheavenly.com

Baked Goods, Baking, Cookies, Food, Food & Beverage, Health Food, Organic Food, Products

MAXINE’S HEAVENLY EXPANDS PRESENCE IN PACIFIC NORTHWEST REGION WITH KEY RETAILERS PCC AND HUCKLEBERRY’S

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Sugar conscious cookie brand now available in two new grocery chains

Los Angeles, CA, 2020-May-19 — /EPR FOOD & BEVERAGE NEWS/ — Maxine’s Heavenly, a Los Angeles-based company that makes decadent but better-for-you cookies for the sugar conscious consumer, added PCC Community Markets and Huckleberry’s Natural Markets to its growing list of stores in the Pacific Northwest Region that carry their brand.

PCC Community Market is a 14 store food cooperative based in Seattle, Washington. It’s the largest consumer-owned food cooperative in the United States. Huckleberry’s Natural Market is a “store within a store” concept with 15 locations inside Rosauers Supermarkets in Washington, Idaho, Oregon, and Montana. Both chains are a perfect match for the Maxine’s Heavenly core values.

This latest expansion into the region illustrates Maxine’s Heavenly’s concerted efforts to drive growth and build brand awareness in the region. The Pacific Northwest is a natural extension for the brand, which has already seen significant growth and category dominance in both Southern and Northern California.

“PCC and Huckleberry’s have long been idyllic partners for us and we couldn’t be more excited that the timing now makes sense to take our products firmly into the Pacific Northwest,” said Robert Petrarca, CEO of Maxine’s Heavenly. “We’re thrilled we’ve earned the trust and confidence of both of these retailers, and we’re excited to launch with the support of the Green Spoon team.”

“We’re incredibly excited to expand our partnership with Maxine’s Heavenly,” said Kari Pedriana, Co-Founder and CEO of Green Spoon Sales. “We love their product, stand behind what they offer their customers, and have seen first hand their extraordinary growth potential.” Green Spoon currently represents Maxine’s Heavenly in five domestic regions throughout the United States.

About Maxine’s Heavenly: Maxine’s Heavenly homemade style, soft-baked cookies are mom’s recipe made for today. They are half the sugar, sweetened naturally with coconut sugar and dates, and the first ingredient is oats. Made for more to enjoy, Maxine’s Heavenly cookies are certified gluten-free, vegan, kosher, and non-GMO. Maxine’s Heavenly was voted Best Snack of 2018 in Health Magazine. Learn more at maxinesheavenly.com.

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Media contact:

Rachel B. Carmichael
Maxine’s Heavenly
424-261-7625
rachel@maxinesheavenly.com

Cookies, Food, Food & Beverage, Gourmet, Marketing, Products, Snacks, Sweets, Vegetarian Food

MAXINE’S HEAVENLY EXPANDS WITH WHOLE FOODS MARKET ENTERING NORTHERN CALIFORNIA REGION

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MAXINE’S HEAVENLY EXPANDS WITH WHOLE FOODS MARKET ENTERING NORTHERN CALIFORNIA REGION

Success in SoPac region opens up opportunity in Northern California

Los Angeles, CA, 2019-Dec-19 — /EPR FOOD & BEVERAGE NEWS/ — Maxine’s Heavenly, a Los Angeles-based company that makes decadent but better-for-you cookies for the sugar conscious consumer , is now available in all Whole Foods Market locations in the Northern California region.

The expansion into this new region comes after the extraordinary traction the brand is seeing in the Southern Pacific region of Whole Foods Market.

“We love our partnership with Whole Foods,” said CEO Robert Petrarca. “They continue to show tremendous support for local and emerging brands and we’re happy to partner with them in our
neighboring Northern California region. We’ve been thrilled with the performance of our products as they continue to lead the category in velocity turns. Clearly our brand promise — ultra clean label cookies that taste like you made them in your own kitchen — resonates with the Whole Foods consumer. We see this as validation for the vibrant potential of our products on a national level.”

Maxine’s Heavenly contributes the high velocity turns to their unique combination of qualities that are setting new standards in the cookie aisle:

  • Homemade taste that is calibrated to Maxine’s original, decadent recipe from the 1950’s.
  • Naturally sweetened with coconut sugar and dates for an unrefined, low sugar, and low glycemic cookie.
  • Made for more to enjoy – all flavors are certified gluten free, vegan, kosher, and non-GMO.

Whole Foods Market carries all four Maxine’s Heavenly SKUS: Peanut Butter Chocolate Chunk, Almond Chocolate Chunk, Chocolate Chocolate Chunk, and Cinnamon Oatmeal Raisin.

About Maxine’s Heavenly:
Maxine’s Heavenly homemade style, soft-baked cookies are mom’s recipe made so-much-better-for-you. Made for more to enjoy, Maxine’s Heavenly cookies are certified Gluten-Free, Vegan, Kosher, Non-GMO, and naturally sweetened with coconut sugar and dates. Maxine’s Heavenly cookies was voted Best Snack of 2018 in Health Magazine. Learn more at maxinesheavenly.com .

Contact:

Rachel B. Carmichael
Maxine’s Heavenly
424-261-7625
rachel@maxinesheavenly.com

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Baked Goods, Cookies, Food, Food & Beverage, Health Food, Marketing, Snacks, Sweets

MAXINE’S HEAVENLY RELEASES SEASONAL FAN FAVORITE PUMPKIN PECAN SPICE COOKIES

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The clean label, low sugar treat is perfect for consumers looking for a permissible Fall indulgence

Los Angeles, CA, 30-Oct-2019 — /EPR FOOD & BEVERAGE NEWS/ — Maxine’s Heavenly, a Los Angeles-based company that makes decadent but better-for-you cookies for the sugar conscious consumer, has released it’s seasonal flavor, Pumpkin Pecan Spice.

Pumpkin spice products are ubiquitous this time of year, but Maxine’s Heavenly offers a clean label version that satisfies consumers’ desire for a sweet snack without packing in the sugar. These cookies are:

  • Low sugar. Pumpkin Pecan Spice cookies only have 5 grams of sugar per serving. This is lower than almost every other cookie on the grocery shelf, with most brands averaging closer to 10g of sugar for the same serving size.
  • Sweetened by nature. Maxine’s Heavenly cookies are sweetened with coconut sugar and dates only. These natural sweeteners are unrefined and retain more vitamins and minerals than refined sugars.
  • Low glycemic. Because Maxine’s Heavenly cookies are sweetened with natural, low glycemic sugars, you can have a sweet treat without experiencing a sugar crash.

Beyond the better-for-you sugar promise, Maxine’s Heavenly is committed to raising the bar on the taste experience in the shelf stable cookie aisle. Inspired by a family recipe, Maxine’s Heavenly cookies feature generous portions of real ingredients, including whole grain oats, large pecan pieces, and 100% natural flavor profiles from real spices like nutmeg and cinnamon.

All Maxine’s Heavenly products are certified Gluten Free, Vegan, Kosher, and verified Non-GMO. This year, Maxine’s Heavenly Pumpkin Pecan Spice cookies are proudly listed on PETA’s list of “Best Vegan Pumpkin Spice Products in 2019” and popular blogger Celiac and the Beast’s “Best Gluten Free Pumpkin Pecan Spice Products 2019”.

“We’re really proud of this flavor,” said Maxine’s Heavenly CEO, Robert Petrarca, “and we’ve gone out of our way to source the simplest, best ingredients. They’re decadent, spicy, and sweet, and all without the sugar bomb. Consumers don’t want to feel guilty every time they eat something delicious, and they don’t want unnatural, highly-refined ingredients either. This flavor is super clean and absolutely delicious.”

Pumpkin Pecan Spice can be purchased at Whole Foods Southern California, Gelson’s, Erewhon, Lassens, Down to Earth, Market of Choice, and online at ThriveMarket.com, Amazon.com, and MaxinesHeavenly.com.

About Maxine’s Heavenly: Maxine’s Heavenly homemade style, soft-baked cookies are mom’s recipe made so-much-better-for-you. Made for more to enjoy, Maxine’s Heavenly cookies are certified Gluten-Free, Vegan, Kosher, Non-GMO, and naturally sweetened with coconut sugar and dates. Maxine’s Heavenly cookies was voted Best Snack of 2018 in Health Magazine. Learn more at maxinesheavenly.com.

Contact:

Rachel B. Carmichael
Maxine’s Heavenly
424-261-7625
rachel@maxinesheavenly.com

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Baby Foods, Baking, Cookies, Cooking, Food, Food & Beverage, Marketing

Global Cocoa Market: Europe stands as the largest cocoa beans consumer – way ahead of North America and Asia Pacific regions

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Global Cocoa Market Y-o-Y Growth Analysis by B2B, 2017 and 2028

DUBLIN 2, Ireland, 23-Oct-2018 — /ERP FOOD & BEVERAGE NEWS/ — A recent study by Fact.MR on the Europe cocoa market brings interesting insights to the fore. The comprehensive report by Fact.MR tracks cocoa production and consumption across key European markets. The report is available for direct purchase, however, a sample of the report has been made available by Fact.MR at

https://www.factmr.com/connectus/sample?flag=S&rep_id=44

According to the report, Europe stands as the largest cocoa beans consumer – way ahead of North America and Asia-Pacific regions. Europe has seven of the top ten chocolate consuming countries in terms of per capita. Netherlands, France, Belgium, and Germany are the key importers as well as consumers of cocoa. While food and beverages remains the key sector using cocoa, the demand is also growing in pharmaceutical, cosmetics, and personal care industry.

Cocoa Powder Outsells Butter and Liquor Variants

The Fact.MR study opines that cocoa powder demand has been growing at a faster pace in the region, over cocoa butter and cocoa liquor. Fact.MR estimates that cocoa supply has been in surplus in Europe since past several years, owing to a straight growth in demand. The stakeholders in the European cocoa market most importantly the manufacturers of finished products, are gauzing the consumer sentiments well, and hence keeping their inventory levels satiated.

The comprehensive study is available for direct purchase, get your copy now at https://www.factmr.com/checkout/44/S

One of the key factors driving the European cocoa consumption is the blend of tradition and innovation in the cocoa products processing. Europeans prefer chocolate in the form of both bars and drinks. European consumers are not only concerned about their intrinsic health, but also have a great concern for their skin. This factor has kept aloft the demand for cocoa butter in the European cosmetics industry. Because cocoa is edible and its taste is liked by the European masses, its application in lip balms is not uncommon. Besides, the European cosmetics companies are also increasing the number of their products such as body lotions and facial creams having cocoa as an ingredient.

European drug shelves crowd a range of nutraceutical and health supplement products with cocoa. Chocolate is one of the most identical flavor to European neutraceutical consumers, due to which the demand of cocoa in this industry. The research works on cocoa has stated the favorable impact of cocoa in the cardio-metabolic diseases, which motivates the European medical advisors and consultants to encourage their customers and clients to use cocoa based pharmaceutical products. These factors are likely to provide an impetus to the growth of Europe cocoa market.

Besides, individual fondness of cocoa, there are several activities that further aggravates the interest levels of stakeholders in this industry. Food and beverages trade fairs in Europe are one of the prime drivers of cocoa demand in the region. Finland is one of key countries organizing such events, which includes Wine, Food & Good Living, e-Commerce and Shop Tech, and Gastro Helsinki. In Wine, Foods & Good Living exhibition, there are significant number of stands for beverages cocoa. The e-Commerce and Shop Tech exhibition trade fair brings the industry stakeholders at a common place to web a mesh of planning heads. Gastro Helsinki is a trade fair that focuses on bringing hotels, restaurants, and catering industries on a discussion platform. Some of the other trade fairs and events promoting cocoa and chocolate in Europe include Salon du Chocolat (France), Intersuc (France), Sial (France), Chocoa Trade Fair (Netherlands), Eurochocolate (Italy), and BioFach (Germany). These events have helped rejuvenated the interest and thus demand for cocoa and cocoa products in the region.

About the Report

Fact.MR’s report on cocoa market offers a pragmatic and comprehensive analysis that are influencing demand and supply in Europe and beyond. The research study tracks the consumption and production of cocoa in Europe. An in-depth analysis on the product and business strategies of key players has been included in the research study.

SOURCE: EuropaWire

Biscuits, Bread, Cakes, Candy, Cheese, Chocolates, Cookies, Dairy Products, Food Aditives & Chemicals, Food Processing, Frozen Food, Ice Cream, Marketing, Pastry, Processed Food, Snacks, Sweets, Waffles

Study: Increasing preference for convenience and premium #food products among European consumers results in the increasing use of emulsifiers

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DUBLIN 2, Ireland, 11-Oct-2018 — /EPR FOOD & BEVERAGE NEWS/ — The unwavering consumer focus on personal variables such as effects of aging, being conscious about self-image and physical attractiveness has been capitalized by personal care product manufacturers, and as an outcome, new personal care and cosmetic products are introduced to the market on every day basis. Furthermore, personal care and cosmetic product manufacturers have also shifted towards ingredients that impart multi-functional properties to products. Among various types of such ingredients, including but not limited to, modifiers, emollients, and stabilizers, emulsifiers and co-emulsifiers are witnessing a surge in demand, especially from the cosmetics and personal care in Europe. According to a Fact.MR study, Europe accounts for nearly 40% revenue share of the global emulsifier and co-emulsifier market.

Food emulsifiers and co-emulsifiers are classified into broader categories i.e. synthetic and natural emulsifiers or bio-based emulsifiers. According to the Fact.MR study, of the total 464 KT demand for emulsifier and co-emulsifier in Europe in 2017, the difference between bio-based emulsifier and synthetic emulsifier was insignificant. Synthetic emulsifiers and co-emulsifiers lead the pack currently, however, demand for bio-based variants is encouraging, signifying shifting consumer preferences.

Bio-based emulsifiers have the advantages of being economic to the scale of production, are non-toxic, and easy to handle. According to Fact.MR’s study, demand for bio-based emulsifiers is likely to witness a surge on account of these attributes. However, the study opines that challenges, especially large volume needed to be effective as emulsifier, along with the need for preservative while using these natural emulsifiers can stymie uptake.

Request a Sample of Emulsifier and Co-Emulsifier Market Study

https://www.factmr.com/connectus/sample?flag=S&rep_id=388

Although the Fact.MR study remains bullish on the long-term prospects of emulsifier and co-emulsifier market, adoption of feasible alternatives by the food processing and personal care industry can impede growth. The effectiveness of new baking enzymes, such as lipases & transglutaminase, can offset the demand for emulsifiers and co-emulsifiers. This enzyme helps in cross-linking the gluten proteins as well as improves the stability and consistency of the dough. Enzymes are proving to be a better alternative to emulsifiers owing to their cost-effectiveness. These enzymes are of utmost importance with regards to mixing, handling and fermentation stages of dough.

Request Methodology Behind the Report

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The myriad properties of emulsifiers — stabilized emulsions, homogeneity in creams and solutions, and stabilization in the anti-aging as well as hydrating creams — make these a perfect fit as an ingredient. Additionally, the market actors at different nodes in the value chain understand the relevance of keeping product development in sync with the end user demand, be it the base ingredient or additives for formulation. For instance, as skin care formulations are becoming stronger, formulators are focusing on manufacturing multi-functional and effective emulsifiers that enable development of sophisticated personal care products.

Europe’s Food Sector Energizing Emulsifier Demand

Emulsifiers also find application as a food additive, wherein these are used for maintaining product quality by retaining the fat content. Increasing incidences of food borne diseases has pushed food processors to use emulsifiers and co-emulsifiers of different source, grade, and quality.

Increasing preference for convenience and premium food products among European consumers is resulting in the increasing use of emulsifiers. Demand for emulsifiers has also received a fillip on account of the broader health and wellness trend, as emulsifier use can help manufacturers reduce fat content while improving texture and taste.

Along with fat retention, emulsifiers also help maintain overall quality of the food, which has boosted their uptake in the food processing industry.

Food brands across Europe are increasing the use of emulsifiers and co-emulsifiers in their products, to prolong shelf life, reducing enzyme attack kinetics as well as prevent food decomposition. FDA and several other organizations have enacted a set of safety norms in order to regulate the use of food preservatives. Industry leaders in food processing and ingredient supply are investing in research and development for formulations that are healthy, and do not carry risk of side-effects – Cargill’s new innovation of de-oiled canola lecithin in its product range of emulsifiers stands as an apt example.

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SOURCE: EuropaWire

Baked Goods, Bread, Cookies, Food, Food & Beverage, Health Food

New ALL BUT GLUTENâ„¢ Baked Goods Launches During Celiac Awareness Month for Canadians on a Gluten-Free Diet

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May is Celiac Awareness Month and, just days after first appearing on the shelves of major Canadian retailers, new All But Gluten™ baked goods are receiving rave reviews from consumers following a gluten-free diet. These great tasting products were created by the talented product development team at Weston Bakeries in collaboration with respected nutrition experts and are manufactured in a dedicated gluten-free facility. They meet Health Canada’s gluten-free regulations and are certified by the Canadian Celiac Association’s Gluten-Free Certification Program (GFCP). All But Gluten™, is one of the first brands to bear the GFCP mark, making it easier for consumers to identify safe gluten-free products.

All But Glutenâ„¢ products are also dairy-free and Kosher.

Safety, taste and nutrition are the three pillars of the All But Gluten™ brand. “The breads, focaccias, pizza shells and muffins are enriched with vitamins and minerals and are a source of fibre,” says Shelley Case, registered dietitian, international celiac disease expert and consulting spokesperson for All But Gluten™. “This is an important feature of All But Gluten™ because many gluten-free products on the market are not enriched and often lower in iron, B vitamins and fibre,” states Case.

Unlike most gluten-free baked goods, All But Gluten™ can be found in the fresh bakery section, not the frozen section of major Canadian retailers. Consumers following a gluten-free diet really miss delicious baked products and now they can stroll down the aisles that were previously off limits. The All But Gluten ™ brand invites consumers to ‘Rekindle your love of baked goods.’

The line includes Whole Grain Loaf, Cinnamon Raisin Loaf, Sliced White Loaf, Roasted Onion Focaccia, Rosemary Focaccia, Plain Pizza Shells, Carrot Raisin Morning Muffins, Mini Brownies and Coconut Macaroons.

Via EPR Network
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MyDish Celebrates Bonfire Night with More Interesting Recipe Ideas

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Bonfire night is here and for those who plan to host a party, there is undoubtedly lots of planning and preparation to do.

Although the focus and meaning of Bonfire night may have changed in recent times, it is still one of the UK’s oldest celebrations and remains historically important right around the nation. Families and friends up and down the country continue to unite on the 5 th of November to watch thousands of pounds of fireworks light up the night sky.

MyDish, the UK-based online community recipe site, seems to be a constant supporter of UK events that unite people and communities, while providing opportunities for food lovers to indulge in what they love best. After all, this is the foundation that the unique social media platform was built on.

Founded in 2007 by Carol Savage, MyDish.co.uk went on to win the backing and investment of the popular business entrepreneur, Deborah Meaden. Since then, MyDish has risen in profile and now, in its 4 th year, is a leading online social networking community for recipe ideas and food lovers.

Containing a huge number of recipes and recipe ideas, the MyDish catalogue seems to have experienced rapid growth, with its active online community always contributing to its extensive pool of culinary delights. It is MyDish’s scope for interaction and user-generated content that ensures the site always has something new to offer, making it a great resource on festive occasions like Bonfire Night when people like to eat, drink and be merry.

‘Toffee Apples’ and ‘The Perfect Bonfire Night Sausage Recipe!!’ are a couple of the Bonfire night specific recipes that have been uploaded by MyDish community members. Whether they are good quality or not it is for the users to decide—MyDish allows its members to vote on the recipes they think are most worthy of being shared amongst the rest of the community.

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Baked Goods, Baking, Biscuits, Cakes, Cookies, Cooking, Events, Food & Beverage, Marketing, Online, Recipes

On Friday September 30th MyDish.co.uk Will Be Turning To Its Baking Recipes In Support Of The Macmillan Cancer Support Event The ‘World’s Biggest Coffee Morning’

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Established in 1990, the Macmillan Cancer Support’s ‘Coffee Morning’ event quickly grew in popularity and soon became known as the ‘world’s largest coffee morning’. Last year alone saw 43,000 people get involved in this great cause helping to raise over eight million pounds.

Cancer is still a huge health risk for the UK population with statistics showing 1 in 3 people suffering from the illness at some point in their lives. These individuals require financial, emotional and medical support which Macmillan attempts to address and provide.

It is for this reason and many others that the founder of MyDish.co.uk, Carol Savage, is a big supporter of the charity and will be baking her favourite recipes for the Coffee Morning this coming Friday. Donning the chef’s hat and sourcing her favourite baking recipes, Carol will be baking her best cupcake recipes and selling them to support the Macmillan trust.

Asked about the Coffee Morning event Carol Savage said ‘Cancer is something that affects us all in some form or another.  My Mother-in law Maureen died of Leukeimia and she inspired me with her recipes to start MyDish.co.uk. Cancer is a very real illness that is just too common and we should do what we can to help and offer support .A few cupcakes here and there is not much to ask’

Making even the smallest donation can still make a big difference.  £25 alone can pay for the cost of a Macmillan nurse for an hour, helping to provide essential medical, practical and emotional support for cancer sufferers.

£51 can purchase a liquidiser for someone who can unfortunately no longer eat solid food as a result of their cancer treatment. These services and many like them are just some of the essentials cancer sufferers need and the Macmillan trust helps provide them.

If you need some recipe ideas this coming Friday then visit MyDish.co.uk.  Home to thousands of good recipes, MyDish.co.uk has hundreds of baking recipes and cupcake recipes ensuring that everyone can find the perfect baking recipe for the Coffee Morning .

You can add your own suggestions if you feel the MyDish.co.uk com munity would benefit. In addition to this you can also see loads of great recipes on MyDish that have been donated to Macmillan by big name celebrities. Check out Eva Longoria’s lovely Churros and Gwyneth Paltrow’s gorgeous Pancakes. Alternatively Judi Denchs’ delicious Rum and Chocolate Fudge may be more to your taste.

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Beverage, Biscuits, Bread, Cheese, Chocolates, Cookies, Events, Food, Food & Beverage, Meat, Soft Drinks, Sweets

Truly Irresistible Relaunch for The Co-operative

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The Co-operative is relaunching and revamping its premium Truly Irresistible range, with the addition of 50 brand new products for 2011, and an elegant, sleek new look.

The Co-operative Truly Irresistible range provides quality, great-tasting and affordable food within easy reach. With a range of 400 products – including 50 brand new ones for 2011 – there’s something for every occasion – from an indulgent treat to share with family and friends, to inspiration for making the evening meal that little bit more special.

The stylish new Truly Irresistible logo and packaging, which has been created for The Co-operative by Manchester-based GJ Creative, exudes quality and provides a striking on-shelf presence for the premium own-brand range.

The range officially re-launches tomorrow (Wednesday 25 May), when many of the new products – perfect for summer eating – will be available. To encourage shoppers to try the Truly Irresistible products, the entire range will have a minimum of 25% off from 25 May to 14 June 2011 inclusive.

Sean Toal, Commercial Director for The Co-operative Food, said: “With continued pressure on everybody’s purse strings, many people are eating in rather than dining out, so the extended Truly Irresistible range is ideal for those looking to create quality dining experiences at home.

“We’ve added lots of delicious new products to our premium range, as well as reviewing every single Truly Irresistible product to ensure we’re offering the very best in terms of fantastic tasting, quality food at affordable prices for our customers and their families.”

The extended range includes higher-welfare British meat and poultry, as well as fresh seasonal fruit and vegetables and top-quality store cupboard ingredients – all perfect for scratch cooking.

However, there are also some delicious premium pre-prepared meals and desserts to add to any occasion, from family mealtimes and romantic nights in, to picnics and eating alfresco – and all within easy reach at local Co-operative stores.

The launch will be backed by a multi-million pound advertising campaign, which breaks tomorrow. The national TV advert features the now firmly-established family from The Co-operative’s “Passionate Plea” campaign, sitting down at a “table for four” to eat what looks like a restaurant-quality three-course meal, made with delicious Truly Irresistible products, including Parma ham, stone-baked mozzarella, tomato & pesto pizza, garden salad and lemon & summer berry torte. The ads created by TBWAManchester, will also communicate the “at least 25% off” message.

The Co-operative will also use its sponsorship of ITV National Weather to highlight its premium range, with idents featuring several of the hero products in a combination of relaxing summer scenarios and exhilhirating and enjoyable outdoor settings.

The Co-operative will also be extending its digital reach in support of the Truly Irresistible brand. The multi-channel approach will see a re-design of The Co-operative Food’s website ( www.goodwithfood.co.uk ). The new-look website, featuring the re-invigorated Truly Irresistible packaging, will be unwrapped on 25 May.

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Popular Malaysian Sweets in Focus at Kuala Lumpur August Expo

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Tens of thousands of trade and public visitors are expected at Kuala Lumpur’s popular Malaysian Sweets Expo, with hotel rooms filling up fast.

The Malaysian Sweets Expo is slated from 6 to 8 August at Kuala Lumpur’s Matrade Convention and Exhibition Centre, providing confectioners with a unique opportunity to showcase their products to tens of thousands of visitors. The rapidly growing domestic market and confectionery sector international contacts are expected to be successfully accessed by exhibitors.

On show will be everything from processing equipment, packaging, refrigeration, ingredients and raw materials, marketing tools and manufacturing control technology as well as the sweets themselves. The aim of the event is to generate leads, create product awareness, build business relationships, network and make immediate sales.

Visitor profiles include buyers and production managers from the international confectionery industry, packaging designers, product developers, local retailers, wholesalers and international food retailing executives as well as the general public. The result for exhibitors will be a boost to their businesses during the coming years.

According to DirectRooms.com, major trade shows in cities popular as visitor and business destinations often result in shortages of suitable nearby hotel accommodation. They advise those who need to book rooms in cheap Kuala Lumpur hotels during expo week to do so well in advance.

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Biscuits, Cookies, Events, Flavors, Food, Food & Beverage, Gourmet, Health Food, Marketing, Products, Rice, Snack Foods, Snacks

Hollywood Stars Enjoy Swag Bag Heaven at 2010 Golden Globe Awards

Award trophies are nice, but what do big name movie stars like Kate Winslet, Matt Damon, Penélope Cruz and Hollywood party-goers really crave besides a little extra attention?

How about those swanky loot bags loaded up with ultra-premium goodies handed out at different venues held before the 67th Golden Globe ceremonies happening this Sunday in Beverly Hills, California.

This year a number of Canadians representing a variety of premium lifestyle products will be on hand to showcase their wares during ceremonies leading to the Awards night, including a reception sponsored by the Canadian Consulate.

One of the trophy products included in the swag bag extravaganza is riceworks®, the Gourmet Brown Rice Crisp from Vancouver-based Snack Alliance Inc. The riceworks® snack is one of the carefully chosen premium Canadian products tucked away in the posh swag bags that award winners, nominees and select party-goers receive when they drop by the Oh Canada gift lounge at the Beverly Hills Peninsula Hotel prior to the Sunday show.

“Everybody loves the swag bag hoopla, and it’s a fabulous way to showcase our gourmet products,” says Tricia Ryan, Director of Marketing for riceworks®, and leading promoter for the brand. “We’re joining other premium products like Heather Stewart’s famous Lilyfield Cakes and Jamie Macfarlane’s Northern Ice Vidal Icewine as prime examples of what Canada brings to the world’s table. We’re in good company.”

A Perfect “Oh Canada” Launch Party
A number of nominated Canadian actors and film directors including Christopher Plummer and Jason Reitman have been invited to attend the Canadian Consulate sponsored event where riceworks® will be touted and tasted.

For Ms. Ryan, the chance to meet and schmooze some big names affords her the opportunity to also promote “Show Us Your Goodness,” a riceworks®-sponsored social campaign that invites consumers to nominate and vote online for the charitable program they believe has gone the extra mile to “serve the greater good.” “Not only will we have a chance to show off our products, we’ll have a chance to spread the good word for our charity program,” says Ms. Ryan.

Contest details are available at www.showusyourgoodness.com.

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Old World Gourmet Is Ringing In 2010 With A Little Frost On The Bubbly

First it was freezing wine, then it was the Bitch Bags (which, by the way, is their 2nd best selling line ), and now they are freezing champagne!! Old World Gourmet will be debuting their Bellini Frost line at the January 2010 Gift show at Americas Mart in Atlanta Georgia!! They have 3 flavors available at this time, a tropical mango, an apple and a harvest peach with additional flavors on the way! These three powdered mixes all make 1 gallon of positively fabulous frosted bubbly drinks. This is a mix, freeze and stir product line, just like their coast to coast famous frozen wine mix. No blenders, no ice needed which makes their product lines very consumer friendly. Private labeling is also available through Old World Gourmet with very low minimums. There is nothing like these three Bellini Frost Champagne Freeze Mixes….This is truly Champagne at its best! Update your Champagne experience and be a part of the trend for 2010!

Old World Gourmet Is Ringing In 2010 With A Little Frost On The Bubbly

Dan and De’Anna Sullivan started this business on September 11, 2001(yes, that date is correct) with only 2 products and over the last 8 years they have constantly surprised and delighted retailers from coast to coast with their innovative and “out of the box” creativity and product lines. The company now has over 70 products, each one being unique in creation, color, packaging, and flavors. Old World Gourmet has received multiple 1st place awards for Best Packaging, Best Cold Beverage, Best Snack, and Best New Gift Item. Visit their web site at www.owgshop.com and you’ll agree that they are way ahead of the curve!

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Ultimate Gluten Free Chocolate Chip Cookie

Nuchia Foods Corporation has a recipe for a gluten free chocolate chip cookie made from its alternative flour. Their Original Chia Seed Flour is an all purpose baking flour that does not require any additives plus it is loaded with omega-3, protein and insoluble fiber. Original Chia Seed Flour bakes and taste remarkably similar to whole wheat. It can be substituted 1 for 1 for highly processed wheat flour.

Nuchia Foods Original Chia Seed flour is the only flour of its kind. It is not just ground up Chia Seeds offered by other companies, it is an all purpose alternative flour made from a special process.

Nuchia is releasing a full line of Gluten Free Snacks in April and has released the recipe for its Ultimate Gluten Free Chocolate Chip Cookie. You can wait and find it in your stores or try it for yourself.

Cookie Recipe

Ultimate Gluten Free Chocolate Chip Cookie

Ingredients:

1 1/2 cup Butter
3 1/2 Cup Organic Brown Sugar
5 1/4 cup Nuchia Original Chia Flour
2 each Eggs
2 tsp Vanilla
1/2 cup water
1 tsp sea salt (a little less)
4 tsp baking power
2 tbs Baking cocoa
2 cup Dark Chocolate (chucks or chips)

Instructions:

Place soften (not melted) butter, sugar, water, eggs and vanilla in mixing bowl. With a mixer, mix together until creamy. 2. Mix dry ingredients and dark chocolate chips together in separate bowl then by hand add to wet mix in portions. Bake 5 to 8 minutes at 325 (modify bake time to make a soft or harder Cookie). We used a convection oven; modify baking time to suit baking conditions.

We used a 2 tablespoon cookie scoop to portion cookies, and then rolled them into balls. Batch makes 170 cookies, enough for a gluten free birthday party.

Contact: Nuchia Foods Corporation

p. 407-857-2320 ext. 101 
e. info@nuchiafoods.com
w. www.nuchiafoods.com
t. www.twitter.com/Chia_man

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