Category Archives: Sport & Energy Drinks

X2 Performance and Museum of Graffiti celebrate Super Bowl LIV with an epic mural to be unveiled by world-renowned graffiti artist CES

MIAMI, FL, 2020-Jan-29 — /EPR FOOD & BEVERAGE NEWS/ — On Friday, Jan. 31, X2 Performance® teams up with the Museum of Graffiti to commemorate Super Bowl LIV with a dynamic new mural to be unveiled by world-renowned graffiti artist CES.

X2 Performance®, a brand trusted and used by elite NFL, NBA, MLB and, NHL franchises is launching its new X2 Performance® Pre & Intra workout products now available to the general public. To celebrate Super Bowl LIV in Miami X2 Performance will host a networking breakfast that intertwines the sports industry community and the global graffiti community.

The invitation-only breakfast will be held on Friday, January 31st at 8:30 AM at the Museum of Graffiti located at 299 NW 25th St., Miami FL 33137. The event will be hosted by sports industry leaders and X2 board members Mike Tannenbaum and Mark French and principal investor L Catterton.

Guests include NFL Hall of Famers, current Pro-Bowl players, team owners, VIP’s in the sports, entertainment, and tech arenas, health and wellness influencers, and acclaimed graffiti artists.

Fans can join the #X2fuelsmiami conversations across social on Instagram (@X2Performance), Twitter (@X2Performance) and Facebook and LinkedIn (@X2Performance).

CES will live paint the mural commissioned by X2 Performance throughout the day on Wednesday, Jan 29th at 282 NW 25th Street, in Miami’s Wynwood Arts District, directly across the street from the Museum of Graffiti. Multiple camera crews will be on-site documenting this unique mural creation honoring Super Bowl LIV.

For more information on the Museum of Graffiti, visit www.museumofgraffiti.com and follow on Instagram @museumofgraffit.com.

For more information on CES, visit www.cesism.com and follow @ces4wish

Via EPR Network
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First of Kind Sports Drink – Break Through for Athletes

“A beverage that was developed with “natural” ingredients accelerates an athlete’s recovery from workouts, practices and competitions”

 

Ridgefield, WA, October 28, 2014 — /EPR FOOD & BEVERAGE NEWS/ — 2MAC, created by an athlete 60 years young, uses natural ingredients to restore the energy and hydration generators depleted during high intensity competition or practice. The greatest chapter in this story may be that there are no chemicals required to achieve this result.

“We were tired of using sugary, salty, artificial tasting drinks as a recovery beverage after a workout. As athletes we wanted something that really did taste great, contained no artificial additives and restored the amino acids, antioxidants, electrolytes, vitamins and minerals we burned while exercising. The drinks on the market were missing the big picture as they were too narrowly focused on remedies for one or two segments of this equation. It was very frustrating,” said development director, Mike McDaniel at 2MAC’s Vancouver, Washington headquarters.

The body does not restore these elements on its own, they must be consumed. The longer a person waits to recharge their body the longer their recovery time will be. Waiting to resupply lost nutrients reduces the benefits from a workout or extends the recovery time from an event. While consuming water or a high sugar and salt sports drink will cure a roaring thirst, that alone will not remedy the more important issue of depleted nutrients and body reserves. These elements must be replaced to rejuvenate muscles and energy.

“2MAC’s formulas, which are characterized by a great taste profile, are designed to be absorbed rapidly into an athlete’s system, reduce muscle inflammation and oxidative stress while minimizing insulin release. To effectively reverse the effects of physical stress, 2MAC should consumed during, or within 30 minutes of ending, the exercise period,” McDaniel stated.

Introducing 2MAC to a sports drink market that is defined by long entrenched brands is a challenging task. That is why 2MAC has decided to seek funding in two stages through the Kickstarter process which features an all or nothing model. Stage one is designed to verify taste demographics while a stage two Kickstarter campaign will be utilized to launch a nationwide rollout of the product. Be sure to follow us at the following Kickstarter link. Those who pledge will be among the first to experience the benefits of this natural solution to dehydration and nutrient loss.

https://www.kickstarter.com/projects/1944575035/2mac-nutrition-company-recharging-bodies-that-work?ref=category

If you would like more information about 2MAC products contact Mike at his AOL email address and please peruse our blog.

Contact-Details: Mike McDaniel
Cell: 360.608.3458
Email: Mimcdani3@aol.com
Blog: www.2macnutrition.com

MEDIA:

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Via EPR Network
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