Enhance Your Cooking Experience with Cooktorial iPhone Application

WEBST Consulting S.A., a mobile application developer, proudly announces the launch of its new project, «Cooktorial», available for iPhone and iPod Touch. Cooktorial is a recipes application, mainly addressed to the novice cook, although it can be of value to the more skilled cook as well, given that its main idea is to suggest what can be cooked based solely on the ingredients already available at home.

In fact, the main attribute setting Cooktorial apart from the rest of the cooking applications available on App Store is that, using Cooktorial, one can browse recipes which can be cooked using ingredients they already have, instead of finding a recipe which will, almost certainly, require a visit to the super-market. Cooktorial implements an easy-to-use interface, a database of over 1.000 recipes, images and thorough description of each recipe, as well as providing the user with the option of filtering the results by preparation time, cuisine type and difficulty level.

Furthermore, with a single tap the user can generate a list with the most commonly found ingredients, which can be easily edited and will be automatically stored for future use.

Last but not least, using Cooktorial does not require an internet connection, allowing thus the user to browse recipes without the use of a 3G or a Wi-Fi network. Cooktorial is a Free application available on Apple’s App Store. Users may enhance it by purchasing any of the two available In Apps, allowing them to perform unlimited number of searches within the app and to remove the Ads.

Via EPR Network
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Students’ One Big Idea Hits Supermarket Shelves

A product designed by budding entrepreneurs from a Hertfordshire high school has hits supermarket shelves across the UK.

The pack of ethical plasters, designed by three female students from Bushey Meads School, so impressed bosses at The Co-operative Group – and original Dragon, Doug Richard – that it’s going on sale in almost 1,700 Co-operative food and pharmacy outlets.

One Careplast plasters are the result of a nationwide competition to design the next One product for Global Ethics, whose products also include One Water and One Eggs, to fund community projects in Africa.

A Level students Emmie Rayat (16), Taylar Leak (17) and Deryn Hertz (17) beat hundreds of entries to design a product that could be sold in the UK to help those most in need in Malawi. They came up with a children’s plaster pack of funky animal-print plasters, sales of which will fund medical kits and bicycle ambulances in Malawi, where rural communities might be up to 15km away from the nearest health centre and medical supplies are often unavailable.

Bicycle ambulances enable healthcare volunteers to travel huge distances on otherwise inaccessible roads to reach patients in remote villages. They take an average of 25 patients a month to hospital – including pregnant women. The medical kits ensure that first aid treatment is available promptly to communities of around 1,000 people.

The talented trio will see the projects for themselves on a trip to Malawi later this year, courtesy of The Co-operative.

Emmie Rayat said: “We’re delighted that our product is going on sale in so many Co-operative outlets across the country. We were shocked to discover that the life expectancy of someone living in Malawi is 43 years, which is younger than some of our parents and incredibly young compared to people in the UK. We’re looking forward to the trip to Malawi and to seeing the communities that have benefited.”

Peter Marks, Group Chief Executive of The Co-operative Group, which has annual sales of £14 billion, helped judge the competition. He said: “The students certainly did their homework and showed real enterprise. They pitched their idea perfectly – from the animal designs on the plasters to the powerful messages on the packaging, it all linked back strongly to funding medication, staff and other health care in Malawi.

“I’m sure the One plasters will prove popular with our customers, as they bring together two key elements of The Co-operative Ethical Plan – inspiring young people and tackling global poverty.”

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Online voucher codes specialist delivers Summer bargains at Gourmet Burger Kitchen, Prezzo and Cafe Rouge

Bargain deals to eat out on a budget this June have been introduced by voucher codes site DiscountVouchers.co.uk to help UK consumers save. The website, which offers consumers deals redeemable at over 800 stores and retailers, has this week published new deals for eating out more affordably at the Gourmet Burger Kitchen, Italian diner Prezzo and French chain Cafe Rouge.

One of the UK’s favourite diners is Italian eatery Prezzo and that chain is on show in the new deals from DiscountVouchers.co.uk. Prezzo is a popular choice with both families and couples and thanks to the latest DiscountVouchers.co.uk deals Brits can use a new Prezzo voucher which gets them 2 main courses for just £12.

All the most popular restaurants and retailers feature regularly on the DiscountVouchers.co.uk website, and another top restaurant on show at present is Cafe Rouge. By logging onto the DiscountVouchers.co.uk site right now consumers can help themselves to Café Rouge vouchers which can be exchanged for 2 main courses for the price of 1.

Top quality burgers are hugely popular today thanks to the rapid growth of high street burger chain the Gourmet Burger Kitchen. This June sees the DiscountVouchers.co.uk website offering UK diners a new Gourmet Burger Kitchen voucher which they can use to get any burger for just £5.95.

Claire Hayes, spokesperson for DiscountVouchers.co.uk, comments, “The start of June is one of the most popular times to dine out and through the new deals we have made available this week, UK consumers can enjoy top restaurants on a budget. The Gourmet Burger Kitchen, Italian chain Prezzo and stylish French eatery Cafe Rouge are great places to dine out this weekend.”

DiscountVouchers.co.uk offers consumers money saving deals at major high street brands and specialist retailers, including stores like Tesco, Marks & Spencer, Sainsbury’s, Travelodge, First Choice, lastminute.com and Boden.

Via EPR Network
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Truly Irresistible Relaunch for The Co-operative

The Co-operative is relaunching and revamping its premium Truly Irresistible range, with the addition of 50 brand new products for 2011, and an elegant, sleek new look.

The Co-operative Truly Irresistible range provides quality, great-tasting and affordable food within easy reach. With a range of 400 products – including 50 brand new ones for 2011 – there’s something for every occasion – from an indulgent treat to share with family and friends, to inspiration for making the evening meal that little bit more special.

The stylish new Truly Irresistible logo and packaging, which has been created for The Co-operative by Manchester-based GJ Creative, exudes quality and provides a striking on-shelf presence for the premium own-brand range.

The range officially re-launches tomorrow (Wednesday 25 May), when many of the new products – perfect for summer eating – will be available. To encourage shoppers to try the Truly Irresistible products, the entire range will have a minimum of 25% off from 25 May to 14 June 2011 inclusive.

Sean Toal, Commercial Director for The Co-operative Food, said: “With continued pressure on everybody’s purse strings, many people are eating in rather than dining out, so the extended Truly Irresistible range is ideal for those looking to create quality dining experiences at home.

“We’ve added lots of delicious new products to our premium range, as well as reviewing every single Truly Irresistible product to ensure we’re offering the very best in terms of fantastic tasting, quality food at affordable prices for our customers and their families.”

The extended range includes higher-welfare British meat and poultry, as well as fresh seasonal fruit and vegetables and top-quality store cupboard ingredients – all perfect for scratch cooking.

However, there are also some delicious premium pre-prepared meals and desserts to add to any occasion, from family mealtimes and romantic nights in, to picnics and eating alfresco – and all within easy reach at local Co-operative stores.

The launch will be backed by a multi-million pound advertising campaign, which breaks tomorrow. The national TV advert features the now firmly-established family from The Co-operative’s “Passionate Plea” campaign, sitting down at a “table for four” to eat what looks like a restaurant-quality three-course meal, made with delicious Truly Irresistible products, including Parma ham, stone-baked mozzarella, tomato & pesto pizza, garden salad and lemon & summer berry torte. The ads created by TBWAManchester, will also communicate the “at least 25% off” message.

The Co-operative will also use its sponsorship of ITV National Weather to highlight its premium range, with idents featuring several of the hero products in a combination of relaxing summer scenarios and exhilhirating and enjoyable outdoor settings.

The Co-operative will also be extending its digital reach in support of the Truly Irresistible brand. The multi-channel approach will see a re-design of The Co-operative Food’s website ( www.goodwithfood.co.uk ). The new-look website, featuring the re-invigorated Truly Irresistible packaging, will be unwrapped on 25 May.

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The Latest Camping & Outdoor Leisure Barbecues from Cadac At BBQBarbecues

Strengthening their online presence even further BBQBarbecues this week announce their latest addition to the ever expanding e-commerce site with the popular South African Cadac range.

Cadac has been at the heart of South African lifestyle for more than 60 years and is a brand that has been woven into the fabric of every South African home. Cadac is constantly striving to make outdoor adventure more enjoyable through innovative thinking, continuous research and new product development, and as a result is at the forefront of developing solutions and products that meet changing expectations of the consumer globally.

James Pickering, Product Manager of BBQBarbecues commented: “Cadac is one of the most trusted and recognized brands in South Africa and we were very pleased to add another quality range to the website. This year is proving even more popular withportable barbecues it seems, as more and more consumers are taking their holidays in the UK and enjoying outdoor adventures” Mr Pickering went on to say “The weather beyond about a week ahead stretches even the most experienced weather forecaster but with June’s forecast set to be a hot one we are predicting a big growth in sales to rival the ones we witnessed in April”

Cadac offer a timeless range of Patio BBQs and outdoor leisure Barbecues catering for evolving lifestyles and the growing worldwide trend of people seeking ways in which to make the most of Summer living. People need an easy, affordable and universally accessible way to get more value from their precious Summer moments.

Scott Morris, E-commerce Manager of BBQBarbecues said: “Cadac’s wide range of products fulfils the needs of the customer and it is a pleasure to be able to market and sell their range. Due to our combination of online experience, product sourcing capability and the way in which we market these products, these are very exciting times for our business”

BBQBarbecues is the sister company of the ever expanding Plumbworld empire which now has an astonishing 35 different websites specializing in everything from bathrooms and tools to wood burning stoves and barbeques.

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