Kickstarter Project ‘Did Ya Wheatgrass’ Implements Food-Safety Lab Testing to Validate Quality and Integrity

Pearland, TX, USA, 2020-Sep-15 — /EPR FOOD & BEVERAGE NEWS/ — Did Ya Wheatgrass launches their Kickstarter project, on Sept. 22, 2020. Besides growing, harvesting and juicing their own wheatgrass, Did Ya Wheatgrass validates their juice quality and integrity by food-safety testing their wheatgrass juice at an approved Food Technology & Processing laboratory. This ensures the highest quality product to the consumer.

The Texas Department of State Health Services (DSHS) states, “It is critical that the wheatgrass is grown from seeds that are processed and obtained from an approved source. The seeds need to be stored and handled to prevent the contamination with any pathogens.” The DSHS continues, “According to FDA, wheatgrass juice is a low acid juice and, under the proper conditions, the raw product is susceptible to the growth of Clostridium botulinum.”

Did Ya Wheatgrass founder Raquel Payan adds, “People don’t get to see the growing process that goes on behind the scenes. And the only way to validate the quality and integrity of the juice is by food-safety testing the wheatgrass juice at an approved Food Technology & Processing laboratory. We want to provide the consumer with the highest quality wheatgrass juice product.” People will ask Payan, ‘How do you get your wheatgrass so sweet tasting? How is it so green?’ Payan responds by saying that the secret is in the growing process. Did Ya Wheatgrass pays considerable attention to the growing process, since it is critical to the quality of juice produced. As a result, Did Ya Wheatgrass Juice Pops are E. Coli free, Salmonella free and Clostridium botulinum free.

The Kickstarter Project, ‘Did Ya Wheatgrass Juice Pops Food-Safety Lab Tested (Vegan Food)’, is scheduled to launch on Sept. 22, 2020. Take a peek and sign up for notifications to stay tuned. For additional information, visit their website: https://www.didyawheatgrass.com.

Via EPR Network
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U.S-BASED MAXINE’S HEAVENLY ENTERS THE CANADIAN CONSUMER MARKET WITH NEW DISTRIBUTION

Popular cookie brand now available in Canada’s London Drugs and online through Natura Market

LOS ANGELES, CA, 2020-Sep-9 — /EPR FOOD & BEVERAGE NEWS/ — Maxine’s Heavenly, a Los Angeles-based company that makes decadent cookies for the sugar-conscious consumer, is now available in Canada both through retail at London Drugs and online through Natura Market.

This jump across the border comes on the heels of rapid growth into other significant US natural, specialty, and conventional chains, including two new Whole Foods Market regions, Ralph’s By Kroger, and Lucky/Save Mart.

“We’ve always been amazed at how many inbound inquiries we get from Canadian residents looking to purchase our products in their hometowns, so we’re excited to finally be able to point them to these new options.” said CEO Robert Petrarca. “London Drugs is an iconic and beloved retailer and we are thrilled to have our first on shelf placements at their stores. We are also honored to see our products among some of the finest products in Natural Foods on Natura’s fantastically curated e-commerce platform.”

Maxine’s Heavenly contributes its success to the relevancy of their brand promise to consumers: decadent and delicious cookies that are made with better-for-you ingredients that serve a variety of dietary needs, including plant-based (vegan), gluten-free and sugar conscious.

This is particularly relevant to the rapidly growing segment of Canadian consumers looking to incorporate more plant based foods into their diets. Several vegan publications, including Live Kindly and the Beet.com cite a 113% spike in plant-based and vegan related searches in Canada, making it potentially one of the fastest growing markets for plant-based living.

About Maxine’s Heavenly:
Maxine’s Heavenly homemade style, soft-baked cookies are mom’s recipe made so-much-better-for-you. Made for more to enjoy, Maxine’s Heavenly cookies are certified Gluten-Free, Vegan, Kosher,
Non-GMO, and naturally sweetened with coconut sugar and dates. Maxine’s Heavenly cookies was voted Best Snack of 2018
in Health Magazine. Learn more at maxinesheavenly.com.

Media contact:

Rachel B. Carmichael
Maxine’s Heavenly
424-261-7625
rachel@maxinesheavenly.com

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Maxine’s Heavenly logo