Tag Archives: coconut sugar


Low sugar cookie brand adds key club account to its growing list of partners

Los Angeles, CA, 2021-Aug-25 — /EPR FOOD & BEVERAGE NEWS/ — Maxine’s Heavenly, a Los Angeles-based company that makes decadent cookies for the sugar-conscious consumer, will be featured at select California and Hawaii Costco stores this August and September.

The healthy cookie brand’s club debut will feature a 20.8 oz pouch of their best-selling flavor: Chocolate Chocolate Chunk Soft-baked Cookies. Lightly sweetened with coconut sugar and dates, Maxine’s Heavenly cookies are proudly free of sugar alcohols, stevia, monk fruit, refined white sugar, and artificial sweeteners.

Maxine’s unique taste-first approach to the better-for-you market fits well with the core Costco customer: busy families who are looking to buy in larger quantities, but also want healthy, high-quality foods.

The brand’s relentlessly high standards for taste and ingredients has created a groundswell of support from consumers who are tired of their love/hate relationship with sugar.

⦁ “I feel good being able to satisfy my sweet tooth with great ingredients.” – Tamara

⦁ “I don’t feel guilty when I eat Maxine’s Heavenly cookies because of the natural goodness.” – El

⦁ “These cookies have a great taste and texture, plus none of those refined sugars that are so bad for you.” – Toby

⦁ “These are my kid’s favorite after-school snack, and I don’t feel bad letting them have a few because the ingredients are so good.” – Ernesto

⦁ “They taste great and are a great alternative when you want to be health conscious but still enjoy cookies. – Michelle

Maxine’s Heavenly can be found in 54 Los Angeles-area Costco clubs, 27 Bay area clubs, and 7 clubs in Hawaii. Customers can find participating Costcos by visiting the Maxine’s Heavenly store locator or by checking with their local club for availability. Customers are also encouraged to purchase while limited-supplies last.

About Maxine’s Heavenly: Maxine’s Heavenly makes decadent desserts with unrefined sugar and wholesome ingredients, so you can satisfy your sweet tooth without the guilt. Using mom’s baking for inspiration, we go the extra mile to make sure our treats taste like home, not the store. Learn more at maxinesheavenly.com.



Popular cookie brand now available in Canada’s London Drugs and online through Natura Market

LOS ANGELES, CA, 2020-Sep-9 — /EPR FOOD & BEVERAGE NEWS/ — Maxine’s Heavenly, a Los Angeles-based company that makes decadent cookies for the sugar-conscious consumer, is now available in Canada both through retail at London Drugs and online through Natura Market.

This jump across the border comes on the heels of rapid growth into other significant US natural, specialty, and conventional chains, including two new Whole Foods Market regions, Ralph’s By Kroger, and Lucky/Save Mart.

“We’ve always been amazed at how many inbound inquiries we get from Canadian residents looking to purchase our products in their hometowns, so we’re excited to finally be able to point them to these new options.” said CEO Robert Petrarca. “London Drugs is an iconic and beloved retailer and we are thrilled to have our first on shelf placements at their stores. We are also honored to see our products among some of the finest products in Natural Foods on Natura’s fantastically curated e-commerce platform.”

Maxine’s Heavenly contributes its success to the relevancy of their brand promise to consumers: decadent and delicious cookies that are made with better-for-you ingredients that serve a variety of dietary needs, including plant-based (vegan), gluten-free and sugar conscious.

This is particularly relevant to the rapidly growing segment of Canadian consumers looking to incorporate more plant based foods into their diets. Several vegan publications, including Live Kindly and the Beet.com cite a 113% spike in plant-based and vegan related searches in Canada, making it potentially one of the fastest growing markets for plant-based living.

About Maxine’s Heavenly:
Maxine’s Heavenly homemade style, soft-baked cookies are mom’s recipe made so-much-better-for-you. Made for more to enjoy, Maxine’s Heavenly cookies are certified Gluten-Free, Vegan, Kosher,
Non-GMO, and naturally sweetened with coconut sugar and dates. Maxine’s Heavenly cookies was voted Best Snack of 2018
in Health Magazine. Learn more at maxinesheavenly.com.

Media contact:

Rachel B. Carmichael
Maxine’s Heavenly


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