Tag Archives: Ralph’s By Kroger

MAXINE’S HEAVENLY NOW AVAILABLE AT SPROUTS FARMERS MARKETS

Rapidly growing cookie company picks up national distribution with key natural retailer.

Los Angeles, CA, 2020-Oct-09 — /EPR FOOD & BEVERAGE NEWS/ — Maxine’s Heavenly, a Los Angeles-based company that makes decadent but better-for-you cookies for the sugar conscious consumer, is now available at Sprouts Farmers Market nationwide.

With the addition of Sprouts Farmers Market, Maxine’s Heavenly continues its rapid growth into retail across key geographical regions from the west coast into the Rocky Mountains and South West regions of the United States. This growth is on the heels of recent expansions throughout the US into two additional regions of Whole Foods Market, Ralph’s by Kroger, and Lucky/Save Mart. Maxine’s Heavenly products also recently became available in Canada through a partnership with London Drugs and the online retailer, Natura Market.

The addition of Sprouts, with it’s nearly 350 locations, represents one of the remaining critical partnerships in the Natural Food space for the brand.

“We’re thrilled to be partnering with Sprouts to offer Maxine’s Heavenly to it’s incredible network of loyal consumers,” said CEO Robert Petrarca. “Their stores really cater to what they call the ‘health enthusiast’ and this aligns perfectly with the Maxine’s Heavenly brand. We make our cookies for those consumers who both read the ingredient panel and demand great taste. We know it will be a perfect match for the Sprouts customer.”

Maxine’s Heavenly oat-based and refined-sugar-free cookies offer unique qualities not offered by other brands on the shelf:

  • Homemade taste inspired by Maxine’s original decadent recipe from the 1950’s.
  • Naturally sweetened with coconut sugar and dates for an unrefined, lower sugar cookie.
  • Made for more to enjoy – all flavors are certified gluten free, vegan, kosher, and non-GMO.

Sprouts Farmers Market will carry Maxine’s Heavenly two top-selling SKUS: Chocolate Chocolate Chunk and  Peanut Butter Chocolate Chunk.

About Maxine’s Heavenly: Maxine’s Heavenly homemade style, soft-baked cookies are mom’s recipe made so-much-better-for-you. Made for more to enjoy, Maxine’s Heavenly cookies are certified Gluten-Free, Vegan, Kosher, Non-GMO, and naturally sweetened with coconut sugar and dates. Maxine’s Heavenly cookies was voted Best Snack of 2018 in Health Magazine. Learn more at maxinesheavenly.com.

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Media contact:

Rachel B. Carmichael
Maxine’s Heavenly
424-261-7625
rachel@maxinesheavenly.com

Logo:

Maxine’s Heavenly logo

U.S-BASED MAXINE’S HEAVENLY ENTERS THE CANADIAN CONSUMER MARKET WITH NEW DISTRIBUTION

Popular cookie brand now available in Canada’s London Drugs and online through Natura Market

LOS ANGELES, CA, 2020-Sep-9 — /EPR FOOD & BEVERAGE NEWS/ — Maxine’s Heavenly, a Los Angeles-based company that makes decadent cookies for the sugar-conscious consumer, is now available in Canada both through retail at London Drugs and online through Natura Market.

This jump across the border comes on the heels of rapid growth into other significant US natural, specialty, and conventional chains, including two new Whole Foods Market regions, Ralph’s By Kroger, and Lucky/Save Mart.

“We’ve always been amazed at how many inbound inquiries we get from Canadian residents looking to purchase our products in their hometowns, so we’re excited to finally be able to point them to these new options.” said CEO Robert Petrarca. “London Drugs is an iconic and beloved retailer and we are thrilled to have our first on shelf placements at their stores. We are also honored to see our products among some of the finest products in Natural Foods on Natura’s fantastically curated e-commerce platform.”

Maxine’s Heavenly contributes its success to the relevancy of their brand promise to consumers: decadent and delicious cookies that are made with better-for-you ingredients that serve a variety of dietary needs, including plant-based (vegan), gluten-free and sugar conscious.

This is particularly relevant to the rapidly growing segment of Canadian consumers looking to incorporate more plant based foods into their diets. Several vegan publications, including Live Kindly and the Beet.com cite a 113% spike in plant-based and vegan related searches in Canada, making it potentially one of the fastest growing markets for plant-based living.

About Maxine’s Heavenly:
Maxine’s Heavenly homemade style, soft-baked cookies are mom’s recipe made so-much-better-for-you. Made for more to enjoy, Maxine’s Heavenly cookies are certified Gluten-Free, Vegan, Kosher,
Non-GMO, and naturally sweetened with coconut sugar and dates. Maxine’s Heavenly cookies was voted Best Snack of 2018
in Health Magazine. Learn more at maxinesheavenly.com.

Media contact:

Rachel B. Carmichael
Maxine’s Heavenly
424-261-7625
rachel@maxinesheavenly.com

Logo:

Maxine’s Heavenly logo

MAXINE’S HEAVENLY EXPANDS PRESENCE IN CONVENTIONAL MARKETS WITH RALPH’S AND LUCKY/SAVEMART

Sugar conscious cookie brand expands its presence in California

Los Angeles, CA, 2020-Jun-2 — /EPR FOOD & BEVERAGE NEWS/ — Maxine’s Heavenly, a Los Angeles-based company that makes decadent but better-for-you cookies for the sugar conscious consumer, added Ralph’s By Kroger and Lucky/Save Mart to the rapidly growing list of stores that carry their brand.

With the addition of these key regional retailers, Maxine’s Heavenly continues its deeper dive into the California markets. Maxine’s Heavenly cookies can be found in 115 Ralph’s locations across Southern California and over 100 Lucky/Save Mart locations (Gluten Free modular) in Northern California.

“We’ve always known the Maxine’s Heavenly brand had great potential beyond the natural and specialty stores with which we built our foundation. Ralph’s and Lucky/Save Mart are perfect
retail partners to extend our availability to conventional retailers on our quest to make our so-much-better-for-you products more widely available to all consumers,” said Robert Petrarca,
CEO of Maxine’s Heavenly. “We know that a vast majority of American consumers are looking for sugar conscious treats that taste outstanding and we’re glad these partnerships help us to
reach more and more of them.”

Consumers can find locations for these and other retailers using the store locator on the Maxine’s Heavenly website: https://maxinesheavenly.com/pages/store-locator.

About Maxine’s Heavenly
Maxine’s Heavenly homemade style, soft-baked cookies are mom’s
treats, made for today. They are half the sugar, sweetened naturally with coconut sugar and dates, and the first ingredient is oats. Made for more to enjoy, Maxine’s Heavenly cookies are certified gluten-free, vegan, kosher, and non-GMO. Maxine’s Heavenly was voted Best Snack of 2018 in Health Magazine. Learn more at maxinesheavenly.com.

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Media contact:

Rachel B. Carmichael
Maxine’s Heavenly
424-261-7625
rachel@maxinesheavenly.com