Rapidly growing cookie company picks up national distribution with key natural retailer.
Los Angeles, CA, 2020-Oct-09 — /EPR FOOD & BEVERAGE NEWS/ — Maxine’s Heavenly, a Los Angeles-based company that makes decadent but better-for-you cookies for the sugar conscious consumer, is now available at Sprouts Farmers Market nationwide.
With the addition of Sprouts Farmers Market, Maxine’s Heavenly continues its rapid growth into retail across key geographical regions from the west coast into the Rocky Mountains and South West regions of the United States. This growth is on the heels of recent expansions throughout the US into two additional regions of Whole Foods Market, Ralph’s by Kroger, and Lucky/Save Mart. Maxine’s Heavenly products also recently became available in Canada through a partnership with London Drugs and the online retailer, Natura Market.
The addition of Sprouts, with it’s nearly 350 locations, represents one of the remaining critical partnerships in the Natural Food space for the brand.
“We’re thrilled to be partnering with Sprouts to offer Maxine’s Heavenly to it’s incredible network of loyal consumers,” said CEO Robert Petrarca. “Their stores really cater to what they call the ‘health enthusiast’ and this aligns perfectly with the Maxine’s Heavenly brand. We make our cookies for those consumers who both read the ingredient panel and demand great taste. We know it will be a perfect match for the Sprouts customer.”
Maxine’s Heavenly oat-based and refined-sugar-free cookies offer unique qualities not offered by other brands on the shelf:
- Homemade taste inspired by Maxine’s original decadent recipe from the 1950’s.
- Naturally sweetened with coconut sugar and dates for an unrefined, lower sugar cookie.
- Made for more to enjoy – all flavors are certified gluten free, vegan, kosher, and non-GMO.
Sprouts Farmers Market will carry Maxine’s Heavenly two top-selling SKUS: Chocolate Chocolate Chunk and Peanut Butter Chocolate Chunk.
About Maxine’s Heavenly: Maxine’s Heavenly homemade style, soft-baked cookies are mom’s recipe made so-much-better-for-you. Made for more to enjoy, Maxine’s Heavenly cookies are certified Gluten-Free, Vegan, Kosher, Non-GMO, and naturally sweetened with coconut sugar and dates. Maxine’s Heavenly cookies was voted Best Snack of 2018 in Health Magazine. Learn more at maxinesheavenly.com.
Rachel B. Carmichael