Tag Archives: Naturally sweetened

MAXINE’S HEAVENLY NOW AVAILABLE AT SPROUTS FARMERS MARKETS

Rapidly growing cookie company picks up national distribution with key natural retailer.

Los Angeles, CA, 2020-Oct-09 — /EPR FOOD & BEVERAGE NEWS/ — Maxine’s Heavenly, a Los Angeles-based company that makes decadent but better-for-you cookies for the sugar conscious consumer, is now available at Sprouts Farmers Market nationwide.

With the addition of Sprouts Farmers Market, Maxine’s Heavenly continues its rapid growth into retail across key geographical regions from the west coast into the Rocky Mountains and South West regions of the United States. This growth is on the heels of recent expansions throughout the US into two additional regions of Whole Foods Market, Ralph’s by Kroger, and Lucky/Save Mart. Maxine’s Heavenly products also recently became available in Canada through a partnership with London Drugs and the online retailer, Natura Market.

The addition of Sprouts, with it’s nearly 350 locations, represents one of the remaining critical partnerships in the Natural Food space for the brand.

“We’re thrilled to be partnering with Sprouts to offer Maxine’s Heavenly to it’s incredible network of loyal consumers,” said CEO Robert Petrarca. “Their stores really cater to what they call the ‘health enthusiast’ and this aligns perfectly with the Maxine’s Heavenly brand. We make our cookies for those consumers who both read the ingredient panel and demand great taste. We know it will be a perfect match for the Sprouts customer.”

Maxine’s Heavenly oat-based and refined-sugar-free cookies offer unique qualities not offered by other brands on the shelf:

  • Homemade taste inspired by Maxine’s original decadent recipe from the 1950’s.
  • Naturally sweetened with coconut sugar and dates for an unrefined, lower sugar cookie.
  • Made for more to enjoy – all flavors are certified gluten free, vegan, kosher, and non-GMO.

Sprouts Farmers Market will carry Maxine’s Heavenly two top-selling SKUS: Chocolate Chocolate Chunk and  Peanut Butter Chocolate Chunk.

About Maxine’s Heavenly: Maxine’s Heavenly homemade style, soft-baked cookies are mom’s recipe made so-much-better-for-you. Made for more to enjoy, Maxine’s Heavenly cookies are certified Gluten-Free, Vegan, Kosher, Non-GMO, and naturally sweetened with coconut sugar and dates. Maxine’s Heavenly cookies was voted Best Snack of 2018 in Health Magazine. Learn more at maxinesheavenly.com.

###

Media contact:

Rachel B. Carmichael
Maxine’s Heavenly
424-261-7625
rachel@maxinesheavenly.com

Logo:

Maxine’s Heavenly logo

U.S-BASED MAXINE’S HEAVENLY ENTERS THE CANADIAN CONSUMER MARKET WITH NEW DISTRIBUTION

Popular cookie brand now available in Canada’s London Drugs and online through Natura Market

LOS ANGELES, CA, 2020-Sep-9 — /EPR FOOD & BEVERAGE NEWS/ — Maxine’s Heavenly, a Los Angeles-based company that makes decadent cookies for the sugar-conscious consumer, is now available in Canada both through retail at London Drugs and online through Natura Market.

This jump across the border comes on the heels of rapid growth into other significant US natural, specialty, and conventional chains, including two new Whole Foods Market regions, Ralph’s By Kroger, and Lucky/Save Mart.

“We’ve always been amazed at how many inbound inquiries we get from Canadian residents looking to purchase our products in their hometowns, so we’re excited to finally be able to point them to these new options.” said CEO Robert Petrarca. “London Drugs is an iconic and beloved retailer and we are thrilled to have our first on shelf placements at their stores. We are also honored to see our products among some of the finest products in Natural Foods on Natura’s fantastically curated e-commerce platform.”

Maxine’s Heavenly contributes its success to the relevancy of their brand promise to consumers: decadent and delicious cookies that are made with better-for-you ingredients that serve a variety of dietary needs, including plant-based (vegan), gluten-free and sugar conscious.

This is particularly relevant to the rapidly growing segment of Canadian consumers looking to incorporate more plant based foods into their diets. Several vegan publications, including Live Kindly and the Beet.com cite a 113% spike in plant-based and vegan related searches in Canada, making it potentially one of the fastest growing markets for plant-based living.

About Maxine’s Heavenly:
Maxine’s Heavenly homemade style, soft-baked cookies are mom’s recipe made so-much-better-for-you. Made for more to enjoy, Maxine’s Heavenly cookies are certified Gluten-Free, Vegan, Kosher,
Non-GMO, and naturally sweetened with coconut sugar and dates. Maxine’s Heavenly cookies was voted Best Snack of 2018
in Health Magazine. Learn more at maxinesheavenly.com.

Media contact:

Rachel B. Carmichael
Maxine’s Heavenly
424-261-7625
rachel@maxinesheavenly.com

Logo:

Maxine’s Heavenly logo

MAXINE’S HEAVENLY EXPANDS PARTNERSHIP WITH WHOLE FOODS MARKET ENTERING SOUTHWEST REGION

Rapidly growing cookie company adds a third Whole Foods region

LOS ANGELES, CA, 2020-Aug-05 — /EPR FOOD & BEVERAGE NEWS/ — Maxine’s Heavenly, a Los Angeles-based company that makes decadent but better-for-you cookies for the sugar conscious consumer, is now available in all Whole Foods Market locations in the Southwest region.

The expansion comes on the heels of recent growth into the Northern California Whole Foods region. Maxine’s partnership with Whole Foods initially began in 2018 through the local foraging program that saw an introduction into 10 stores. After much focus on building a strong consumer following, the brand was expanded to the full Southern Pacific region. The success of this region has instigated the further expansion into multiple additional regions.

“Whole Foods Market will always remain the dream account for emerging brands in the natural space, ” said CEO Robert Petrarca. “We’ve continued to be in awe of the attention and guidance the Whole Foods team has given our brand. We know our success is directly linked to the support we see from the Regional and Global teams and we admire the endless commitment they have to providing a platform for growing brands to reach receptive consumers.”

Maxine’s Heavenly contributes its success to the relevancy of their brand promise to consumers: decadent and delicious cookies that are made with better-for-you ingredients that serve a variety of dietary needs. No other cookie on the shelf can claim all of these unique qualities in one product:

  • Homemade taste inspired by Maxine’s original decadent recipe from the 1950’s.
  • Naturally sweetened with coconut sugar and dates for an unrefined, low sugar, and low glycemic cookie.
  • Made for more to enjoy – all flavors are certified gluten free, vegan, kosher, and non-GMO.

Whole Foods Market Southwest will carry three Maxine’s Heavenly SKUS: Peanut Butter Chocolate Chunk, Almond Chocolate Chunk, and Chocolate Chocolate Chunk.

About Maxine’s Heavenly: Maxine’s Heavenly homemade style, soft-baked cookies are mom’s recipe made so-much-better-for-you. Made for more to enjoy, Maxine’s Heavenly cookies are certified Gluten-Free, Vegan, Kosher, Non-GMO, and naturally sweetened with coconut sugar and dates. Maxine’s Heavenly cookies was voted Best Snack of 2018 in Health Magazine. Learn more at maxinesheavenly.com.

Media contact:

Rachel B. Carmichael
Maxine’s Heavenly
424-261-7625
rachel@maxinesheavenly.com

Logo:

Maxine’s Heavenly logo

###