Tag Archives: clean label

MAXINE’S HEAVENLY ADDS LIMITED RELEASE HOLIDAY FLAVORS TO OFFERINGS

Clean label, low sugar cookie company introduces seasonal options for health conscious consumers

Los Angeles, CA, 2020-Nov-12 — /EPR FOOD & BEVERAGE NEWS/ — Maxine’s Heavenly, a Los Angeles-based company that makes decadent but better-for-you cookies for the sugar conscious consumer has released two limited run seasonal flavors to its growing line-up of products. Gingerbread and Chocolate Peppermint Candy Cane cookies are now available through the end of the year (or while supplies last).

Over the years, the  brand has seen growing success with their other seasonal flavor, Pumpkin Pecan Spice. This year offered the opportunity to expand the seasonal selection, especially as more and more consumers look to avoid traditional sugary treats over the holiday season. The addition also offers consumers a broad range of seasonal gifting bundles for those “tough-to-shop-for” family members and friends with particular dietary needs.

These new products offer the classic ginger and peppermint flavors consumers crave, but are:

  • Made with lots of oats, a healthy carb that keeps you fuller longer.
  • Made with unrefined sugars (coconut sugar and dates).
  • Lower sugar than traditional cookies and most other brands.

They also work well for a variety of diets, which makes them great for parties and as holiday gifts. All Maxine’s Heavenly products are certified gluten free, vegan, kosher, and non-GMO.

“We think we really knocked this out of the park” said Maxine’s Heavenly CEO, Robert Petrarca. “My team keeps telling me that they are our best flavors yet. We all need a little extra comfort this year, so I’m excited to offer some timeless classics with the healthy Maxine’s Heavenly spin our consumers have come to expect.”

Gingerbread and Chocolate Peppermint Candy Cane are being released strictly through e-commerce channels and can be purchased at MaxinesHeavenly.com as well as on Amazon.

About Maxine’s Heavenly: Maxine’s Heavenly homemade style, soft-baked cookies are mom’s recipe made so-much-better-for-you. Made for more to enjoy, Maxine’s Heavenly cookies are certified Gluten-Free, Vegan, Kosher, Non-GMO, and naturally sweetened with coconut sugar and dates. Maxine’s Heavenly cookies was voted Best Snack of 2018 in Health Magazine. Learn more at maxinesheavenly.com.

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Media contact:

Rachel B. Carmichael
Maxine’s Heavenly
424-261-7625
rachel@maxinesheavenly.com

MAXINE’S HEAVENLY EXPANDS WITH WHOLE FOODS MARKET ENTERING NORTHERN CALIFORNIA REGION

MAXINE’S HEAVENLY EXPANDS WITH WHOLE FOODS MARKET ENTERING NORTHERN CALIFORNIA REGION

Success in SoPac region opens up opportunity in Northern California

Los Angeles, CA, 2019-Dec-19 — /EPR FOOD & BEVERAGE NEWS/ — Maxine’s Heavenly, a Los Angeles-based company that makes decadent but better-for-you cookies for the sugar conscious consumer , is now available in all Whole Foods Market locations in the Northern California region.

The expansion into this new region comes after the extraordinary traction the brand is seeing in the Southern Pacific region of Whole Foods Market.

“We love our partnership with Whole Foods,” said CEO Robert Petrarca. “They continue to show tremendous support for local and emerging brands and we’re happy to partner with them in our
neighboring Northern California region. We’ve been thrilled with the performance of our products as they continue to lead the category in velocity turns. Clearly our brand promise — ultra clean label cookies that taste like you made them in your own kitchen — resonates with the Whole Foods consumer. We see this as validation for the vibrant potential of our products on a national level.”

Maxine’s Heavenly contributes the high velocity turns to their unique combination of qualities that are setting new standards in the cookie aisle:

  • Homemade taste that is calibrated to Maxine’s original, decadent recipe from the 1950’s.
  • Naturally sweetened with coconut sugar and dates for an unrefined, low sugar, and low glycemic cookie.
  • Made for more to enjoy – all flavors are certified gluten free, vegan, kosher, and non-GMO.

Whole Foods Market carries all four Maxine’s Heavenly SKUS: Peanut Butter Chocolate Chunk, Almond Chocolate Chunk, Chocolate Chocolate Chunk, and Cinnamon Oatmeal Raisin.

About Maxine’s Heavenly:
Maxine’s Heavenly homemade style, soft-baked cookies are mom’s recipe made so-much-better-for-you. Made for more to enjoy, Maxine’s Heavenly cookies are certified Gluten-Free, Vegan, Kosher, Non-GMO, and naturally sweetened with coconut sugar and dates. Maxine’s Heavenly cookies was voted Best Snack of 2018 in Health Magazine. Learn more at maxinesheavenly.com .

Contact:

Rachel B. Carmichael
Maxine’s Heavenly
424-261-7625
rachel@maxinesheavenly.com

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