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Baked Goods, Cookies, Flavors, Food, Gifts, Gourmet, Organic Food, Products, Snacks, Sweets, Vegetarian Food

MAXINE’S HEAVENLY ADDS LIMITED RELEASE HOLIDAY FLAVORS TO OFFERINGS

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Clean label, low sugar cookie company introduces seasonal options for health conscious consumers

Los Angeles, CA, 2020-Nov-12 — /EPR FOOD & BEVERAGE NEWS/ — Maxine’s Heavenly, a Los Angeles-based company that makes decadent but better-for-you cookies for the sugar conscious consumer has released two limited run seasonal flavors to its growing line-up of products. Gingerbread and Chocolate Peppermint Candy Cane cookies are now available through the end of the year (or while supplies last).

Over the years, the  brand has seen growing success with their other seasonal flavor, Pumpkin Pecan Spice. This year offered the opportunity to expand the seasonal selection, especially as more and more consumers look to avoid traditional sugary treats over the holiday season. The addition also offers consumers a broad range of seasonal gifting bundles for those “tough-to-shop-for” family members and friends with particular dietary needs.

These new products offer the classic ginger and peppermint flavors consumers crave, but are:

  • Made with lots of oats, a healthy carb that keeps you fuller longer.
  • Made with unrefined sugars (coconut sugar and dates).
  • Lower sugar than traditional cookies and most other brands.

They also work well for a variety of diets, which makes them great for parties and as holiday gifts. All Maxine’s Heavenly products are certified gluten free, vegan, kosher, and non-GMO.

“We think we really knocked this out of the park” said Maxine’s Heavenly CEO, Robert Petrarca. “My team keeps telling me that they are our best flavors yet. We all need a little extra comfort this year, so I’m excited to offer some timeless classics with the healthy Maxine’s Heavenly spin our consumers have come to expect.”

Gingerbread and Chocolate Peppermint Candy Cane are being released strictly through e-commerce channels and can be purchased at MaxinesHeavenly.com as well as on Amazon.

About Maxine’s Heavenly: Maxine’s Heavenly homemade style, soft-baked cookies are mom’s recipe made so-much-better-for-you. Made for more to enjoy, Maxine’s Heavenly cookies are certified Gluten-Free, Vegan, Kosher, Non-GMO, and naturally sweetened with coconut sugar and dates. Maxine’s Heavenly cookies was voted Best Snack of 2018 in Health Magazine. Learn more at maxinesheavenly.com.

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Media contact:

Rachel B. Carmichael
Maxine’s Heavenly
424-261-7625
rachel@maxinesheavenly.com

Baked Goods, Cookies, Food, Products, Snacks, Sweets

MAXINE’S HEAVENLY NOW AVAILABLE AT SPROUTS FARMERS MARKETS

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Rapidly growing cookie company picks up national distribution with key natural retailer.

Los Angeles, CA, 2020-Oct-09 — /EPR FOOD & BEVERAGE NEWS/ — Maxine’s Heavenly, a Los Angeles-based company that makes decadent but better-for-you cookies for the sugar conscious consumer, is now available at Sprouts Farmers Market nationwide.

With the addition of Sprouts Farmers Market, Maxine’s Heavenly continues its rapid growth into retail across key geographical regions from the west coast into the Rocky Mountains and South West regions of the United States. This growth is on the heels of recent expansions throughout the US into two additional regions of Whole Foods Market, Ralph’s by Kroger, and Lucky/Save Mart. Maxine’s Heavenly products also recently became available in Canada through a partnership with London Drugs and the online retailer, Natura Market.

The addition of Sprouts, with it’s nearly 350 locations, represents one of the remaining critical partnerships in the Natural Food space for the brand.

“We’re thrilled to be partnering with Sprouts to offer Maxine’s Heavenly to it’s incredible network of loyal consumers,” said CEO Robert Petrarca. “Their stores really cater to what they call the ‘health enthusiast’ and this aligns perfectly with the Maxine’s Heavenly brand. We make our cookies for those consumers who both read the ingredient panel and demand great taste. We know it will be a perfect match for the Sprouts customer.”

Maxine’s Heavenly oat-based and refined-sugar-free cookies offer unique qualities not offered by other brands on the shelf:

  • Homemade taste inspired by Maxine’s original decadent recipe from the 1950’s.
  • Naturally sweetened with coconut sugar and dates for an unrefined, lower sugar cookie.
  • Made for more to enjoy – all flavors are certified gluten free, vegan, kosher, and non-GMO.

Sprouts Farmers Market will carry Maxine’s Heavenly two top-selling SKUS: Chocolate Chocolate Chunk and  Peanut Butter Chocolate Chunk.

About Maxine’s Heavenly: Maxine’s Heavenly homemade style, soft-baked cookies are mom’s recipe made so-much-better-for-you. Made for more to enjoy, Maxine’s Heavenly cookies are certified Gluten-Free, Vegan, Kosher, Non-GMO, and naturally sweetened with coconut sugar and dates. Maxine’s Heavenly cookies was voted Best Snack of 2018 in Health Magazine. Learn more at maxinesheavenly.com.

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Media contact:

Rachel B. Carmichael
Maxine’s Heavenly
424-261-7625
rachel@maxinesheavenly.com

Logo:

Maxine’s Heavenly logo
Baked Goods, Cookies, Food, Gifts, Gourmet, Health Food, Marketing, Snacks, Sweets

U.S-BASED MAXINE’S HEAVENLY ENTERS THE CANADIAN CONSUMER MARKET WITH NEW DISTRIBUTION

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Popular cookie brand now available in Canada’s London Drugs and online through Natura Market

LOS ANGELES, CA, 2020-Sep-9 — /EPR FOOD & BEVERAGE NEWS/ — Maxine’s Heavenly, a Los Angeles-based company that makes decadent cookies for the sugar-conscious consumer, is now available in Canada both through retail at London Drugs and online through Natura Market.

This jump across the border comes on the heels of rapid growth into other significant US natural, specialty, and conventional chains, including two new Whole Foods Market regions, Ralph’s By Kroger, and Lucky/Save Mart.

“We’ve always been amazed at how many inbound inquiries we get from Canadian residents looking to purchase our products in their hometowns, so we’re excited to finally be able to point them to these new options.” said CEO Robert Petrarca. “London Drugs is an iconic and beloved retailer and we are thrilled to have our first on shelf placements at their stores. We are also honored to see our products among some of the finest products in Natural Foods on Natura’s fantastically curated e-commerce platform.”

Maxine’s Heavenly contributes its success to the relevancy of their brand promise to consumers: decadent and delicious cookies that are made with better-for-you ingredients that serve a variety of dietary needs, including plant-based (vegan), gluten-free and sugar conscious.

This is particularly relevant to the rapidly growing segment of Canadian consumers looking to incorporate more plant based foods into their diets. Several vegan publications, including Live Kindly and the Beet.com cite a 113% spike in plant-based and vegan related searches in Canada, making it potentially one of the fastest growing markets for plant-based living.

About Maxine’s Heavenly:
Maxine’s Heavenly homemade style, soft-baked cookies are mom’s recipe made so-much-better-for-you. Made for more to enjoy, Maxine’s Heavenly cookies are certified Gluten-Free, Vegan, Kosher,
Non-GMO, and naturally sweetened with coconut sugar and dates. Maxine’s Heavenly cookies was voted Best Snack of 2018
in Health Magazine. Learn more at maxinesheavenly.com.

Media contact:

Rachel B. Carmichael
Maxine’s Heavenly
424-261-7625
rachel@maxinesheavenly.com

Logo:

Maxine’s Heavenly logo
Baked Goods, Cookies, Food & Beverage, Gourmet, Health Food, Products, Snacks, Sweets

MAXINE’S HEAVENLY EXPANDS PARTNERSHIP WITH WHOLE FOODS MARKET ENTERING SOUTHWEST REGION

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Rapidly growing cookie company adds a third Whole Foods region

LOS ANGELES, CA, 2020-Aug-05 — /EPR FOOD & BEVERAGE NEWS/ — Maxine’s Heavenly, a Los Angeles-based company that makes decadent but better-for-you cookies for the sugar conscious consumer, is now available in all Whole Foods Market locations in the Southwest region.

The expansion comes on the heels of recent growth into the Northern California Whole Foods region. Maxine’s partnership with Whole Foods initially began in 2018 through the local foraging program that saw an introduction into 10 stores. After much focus on building a strong consumer following, the brand was expanded to the full Southern Pacific region. The success of this region has instigated the further expansion into multiple additional regions.

“Whole Foods Market will always remain the dream account for emerging brands in the natural space, ” said CEO Robert Petrarca. “We’ve continued to be in awe of the attention and guidance the Whole Foods team has given our brand. We know our success is directly linked to the support we see from the Regional and Global teams and we admire the endless commitment they have to providing a platform for growing brands to reach receptive consumers.”

Maxine’s Heavenly contributes its success to the relevancy of their brand promise to consumers: decadent and delicious cookies that are made with better-for-you ingredients that serve a variety of dietary needs. No other cookie on the shelf can claim all of these unique qualities in one product:

  • Homemade taste inspired by Maxine’s original decadent recipe from the 1950’s.
  • Naturally sweetened with coconut sugar and dates for an unrefined, low sugar, and low glycemic cookie.
  • Made for more to enjoy – all flavors are certified gluten free, vegan, kosher, and non-GMO.

Whole Foods Market Southwest will carry three Maxine’s Heavenly SKUS: Peanut Butter Chocolate Chunk, Almond Chocolate Chunk, and Chocolate Chocolate Chunk.

About Maxine’s Heavenly: Maxine’s Heavenly homemade style, soft-baked cookies are mom’s recipe made so-much-better-for-you. Made for more to enjoy, Maxine’s Heavenly cookies are certified Gluten-Free, Vegan, Kosher, Non-GMO, and naturally sweetened with coconut sugar and dates. Maxine’s Heavenly cookies was voted Best Snack of 2018 in Health Magazine. Learn more at maxinesheavenly.com.

Media contact:

Rachel B. Carmichael
Maxine’s Heavenly
424-261-7625
rachel@maxinesheavenly.com

Logo:

Maxine’s Heavenly logo

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Cookies, Food, Gourmet, Health Food, Snacks, Sweets

MAXINE’S HEAVENLY EXPANDS PRESENCE IN CONVENTIONAL MARKETS WITH RALPH’S AND LUCKY/SAVEMART

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Sugar conscious cookie brand expands its presence in California

Los Angeles, CA, 2020-Jun-2 — /EPR FOOD & BEVERAGE NEWS/ — Maxine’s Heavenly, a Los Angeles-based company that makes decadent but better-for-you cookies for the sugar conscious consumer, added Ralph’s By Kroger and Lucky/Save Mart to the rapidly growing list of stores that carry their brand.

With the addition of these key regional retailers, Maxine’s Heavenly continues its deeper dive into the California markets. Maxine’s Heavenly cookies can be found in 115 Ralph’s locations across Southern California and over 100 Lucky/Save Mart locations (Gluten Free modular) in Northern California.

“We’ve always known the Maxine’s Heavenly brand had great potential beyond the natural and specialty stores with which we built our foundation. Ralph’s and Lucky/Save Mart are perfect
retail partners to extend our availability to conventional retailers on our quest to make our so-much-better-for-you products more widely available to all consumers,” said Robert Petrarca,
CEO of Maxine’s Heavenly. “We know that a vast majority of American consumers are looking for sugar conscious treats that taste outstanding and we’re glad these partnerships help us to
reach more and more of them.”

Consumers can find locations for these and other retailers using the store locator on the Maxine’s Heavenly website: https://maxinesheavenly.com/pages/store-locator.

About Maxine’s Heavenly
Maxine’s Heavenly homemade style, soft-baked cookies are mom’s
treats, made for today. They are half the sugar, sweetened naturally with coconut sugar and dates, and the first ingredient is oats. Made for more to enjoy, Maxine’s Heavenly cookies are certified gluten-free, vegan, kosher, and non-GMO. Maxine’s Heavenly was voted Best Snack of 2018 in Health Magazine. Learn more at maxinesheavenly.com.

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Media contact:

Rachel B. Carmichael
Maxine’s Heavenly
424-261-7625
rachel@maxinesheavenly.com

Baked Goods, Baking, Cookies, Food, Food & Beverage, Health Food, Organic Food, Products

MAXINE’S HEAVENLY EXPANDS PRESENCE IN PACIFIC NORTHWEST REGION WITH KEY RETAILERS PCC AND HUCKLEBERRY’S

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Sugar conscious cookie brand now available in two new grocery chains

Los Angeles, CA, 2020-May-19 — /EPR FOOD & BEVERAGE NEWS/ — Maxine’s Heavenly, a Los Angeles-based company that makes decadent but better-for-you cookies for the sugar conscious consumer, added PCC Community Markets and Huckleberry’s Natural Markets to its growing list of stores in the Pacific Northwest Region that carry their brand.

PCC Community Market is a 14 store food cooperative based in Seattle, Washington. It’s the largest consumer-owned food cooperative in the United States. Huckleberry’s Natural Market is a “store within a store” concept with 15 locations inside Rosauers Supermarkets in Washington, Idaho, Oregon, and Montana. Both chains are a perfect match for the Maxine’s Heavenly core values.

This latest expansion into the region illustrates Maxine’s Heavenly’s concerted efforts to drive growth and build brand awareness in the region. The Pacific Northwest is a natural extension for the brand, which has already seen significant growth and category dominance in both Southern and Northern California.

“PCC and Huckleberry’s have long been idyllic partners for us and we couldn’t be more excited that the timing now makes sense to take our products firmly into the Pacific Northwest,” said Robert Petrarca, CEO of Maxine’s Heavenly. “We’re thrilled we’ve earned the trust and confidence of both of these retailers, and we’re excited to launch with the support of the Green Spoon team.”

“We’re incredibly excited to expand our partnership with Maxine’s Heavenly,” said Kari Pedriana, Co-Founder and CEO of Green Spoon Sales. “We love their product, stand behind what they offer their customers, and have seen first hand their extraordinary growth potential.” Green Spoon currently represents Maxine’s Heavenly in five domestic regions throughout the United States.

About Maxine’s Heavenly: Maxine’s Heavenly homemade style, soft-baked cookies are mom’s recipe made for today. They are half the sugar, sweetened naturally with coconut sugar and dates, and the first ingredient is oats. Made for more to enjoy, Maxine’s Heavenly cookies are certified gluten-free, vegan, kosher, and non-GMO. Maxine’s Heavenly was voted Best Snack of 2018 in Health Magazine. Learn more at maxinesheavenly.com.

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Media contact:

Rachel B. Carmichael
Maxine’s Heavenly
424-261-7625
rachel@maxinesheavenly.com

Cookies, Food, Food & Beverage, Gourmet, Marketing, Products, Snacks, Sweets, Vegetarian Food

MAXINE’S HEAVENLY EXPANDS WITH WHOLE FOODS MARKET ENTERING NORTHERN CALIFORNIA REGION

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MAXINE’S HEAVENLY EXPANDS WITH WHOLE FOODS MARKET ENTERING NORTHERN CALIFORNIA REGION

Success in SoPac region opens up opportunity in Northern California

Los Angeles, CA, 2019-Dec-19 — /EPR FOOD & BEVERAGE NEWS/ — Maxine’s Heavenly, a Los Angeles-based company that makes decadent but better-for-you cookies for the sugar conscious consumer , is now available in all Whole Foods Market locations in the Northern California region.

The expansion into this new region comes after the extraordinary traction the brand is seeing in the Southern Pacific region of Whole Foods Market.

“We love our partnership with Whole Foods,” said CEO Robert Petrarca. “They continue to show tremendous support for local and emerging brands and we’re happy to partner with them in our
neighboring Northern California region. We’ve been thrilled with the performance of our products as they continue to lead the category in velocity turns. Clearly our brand promise — ultra clean label cookies that taste like you made them in your own kitchen — resonates with the Whole Foods consumer. We see this as validation for the vibrant potential of our products on a national level.”

Maxine’s Heavenly contributes the high velocity turns to their unique combination of qualities that are setting new standards in the cookie aisle:

  • Homemade taste that is calibrated to Maxine’s original, decadent recipe from the 1950’s.
  • Naturally sweetened with coconut sugar and dates for an unrefined, low sugar, and low glycemic cookie.
  • Made for more to enjoy – all flavors are certified gluten free, vegan, kosher, and non-GMO.

Whole Foods Market carries all four Maxine’s Heavenly SKUS: Peanut Butter Chocolate Chunk, Almond Chocolate Chunk, Chocolate Chocolate Chunk, and Cinnamon Oatmeal Raisin.

About Maxine’s Heavenly:
Maxine’s Heavenly homemade style, soft-baked cookies are mom’s recipe made so-much-better-for-you. Made for more to enjoy, Maxine’s Heavenly cookies are certified Gluten-Free, Vegan, Kosher, Non-GMO, and naturally sweetened with coconut sugar and dates. Maxine’s Heavenly cookies was voted Best Snack of 2018 in Health Magazine. Learn more at maxinesheavenly.com .

Contact:

Rachel B. Carmichael
Maxine’s Heavenly
424-261-7625
rachel@maxinesheavenly.com

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Baked Goods, Cookies, Food, Food & Beverage, Health Food, Marketing, Snacks, Sweets

MAXINE’S HEAVENLY RELEASES SEASONAL FAN FAVORITE PUMPKIN PECAN SPICE COOKIES

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The clean label, low sugar treat is perfect for consumers looking for a permissible Fall indulgence

Los Angeles, CA, 30-Oct-2019 — /EPR FOOD & BEVERAGE NEWS/ — Maxine’s Heavenly, a Los Angeles-based company that makes decadent but better-for-you cookies for the sugar conscious consumer, has released it’s seasonal flavor, Pumpkin Pecan Spice.

Pumpkin spice products are ubiquitous this time of year, but Maxine’s Heavenly offers a clean label version that satisfies consumers’ desire for a sweet snack without packing in the sugar. These cookies are:

  • Low sugar. Pumpkin Pecan Spice cookies only have 5 grams of sugar per serving. This is lower than almost every other cookie on the grocery shelf, with most brands averaging closer to 10g of sugar for the same serving size.
  • Sweetened by nature. Maxine’s Heavenly cookies are sweetened with coconut sugar and dates only. These natural sweeteners are unrefined and retain more vitamins and minerals than refined sugars.
  • Low glycemic. Because Maxine’s Heavenly cookies are sweetened with natural, low glycemic sugars, you can have a sweet treat without experiencing a sugar crash.

Beyond the better-for-you sugar promise, Maxine’s Heavenly is committed to raising the bar on the taste experience in the shelf stable cookie aisle. Inspired by a family recipe, Maxine’s Heavenly cookies feature generous portions of real ingredients, including whole grain oats, large pecan pieces, and 100% natural flavor profiles from real spices like nutmeg and cinnamon.

All Maxine’s Heavenly products are certified Gluten Free, Vegan, Kosher, and verified Non-GMO. This year, Maxine’s Heavenly Pumpkin Pecan Spice cookies are proudly listed on PETA’s list of “Best Vegan Pumpkin Spice Products in 2019” and popular blogger Celiac and the Beast’s “Best Gluten Free Pumpkin Pecan Spice Products 2019”.

“We’re really proud of this flavor,” said Maxine’s Heavenly CEO, Robert Petrarca, “and we’ve gone out of our way to source the simplest, best ingredients. They’re decadent, spicy, and sweet, and all without the sugar bomb. Consumers don’t want to feel guilty every time they eat something delicious, and they don’t want unnatural, highly-refined ingredients either. This flavor is super clean and absolutely delicious.”

Pumpkin Pecan Spice can be purchased at Whole Foods Southern California, Gelson’s, Erewhon, Lassens, Down to Earth, Market of Choice, and online at ThriveMarket.com, Amazon.com, and MaxinesHeavenly.com.

About Maxine’s Heavenly: Maxine’s Heavenly homemade style, soft-baked cookies are mom’s recipe made so-much-better-for-you. Made for more to enjoy, Maxine’s Heavenly cookies are certified Gluten-Free, Vegan, Kosher, Non-GMO, and naturally sweetened with coconut sugar and dates. Maxine’s Heavenly cookies was voted Best Snack of 2018 in Health Magazine. Learn more at maxinesheavenly.com.

Contact:

Rachel B. Carmichael
Maxine’s Heavenly
424-261-7625
rachel@maxinesheavenly.com

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