Tag Archives: sugar conscious consumer

Baked Goods, Cookies, Food, Food & Beverage, Gifts, Gourmet, Health Food, Marketing, Sweets

MAXINE’S HEAVENLY EXPANDS TEAM, NABBING TOP TALENT FOR KEY ROLES

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Senior Director of Sales and Director of Operations will help accelerate growth

Los Angeles, CA, 2021-Sep-28 — /EPR FOOD & BEVERAGE NEWS/ — Maxine’s Heavenly, a Los Angeles-based company that makes decadent cookies for the sugar-conscious consumer, has added two key roles to their rapidly expanding team.

Samuel Neumann joins Maxine’s Heavenly as Senior National Director of Sales, following a nine year tenure with Mondelez International where he spent time in both Sales & Marketing positions across a variety of different accounts and brands. This included leading commercialization for one of the largest cookie brands in the world, ChipsAhoy. Most recently, Sam managed the U.S Costco business for Mondelez International.

Sam will lead sales for Maxine’s Heavenly leveraging his proven track record of success in creating strategic growth plans, building strong retailer partnerships, and unlocking sustainable growth within the snacking category.

Joseph Salvatore joins Maxine’s Heavenly as the brand’s Director of Supply Chain & Operations. Joseph has spent over a decade scaling operations for fast-growth companies, serving as part of the core team for two brands that made the “World’s Most Innovative Companies” annual listing by Fast Company. Previously, he was responsible for operations at natural brands like TIO Gazpacho and Exo Protein, where he worked directly with the creators of Magic Spoon.

Additionally, Joseph is an expert in Sustainability, having helped build cocoa direct and fair trade supply chains benefiting hundreds of family farmers in Madagascar for a social enterprise. He will help drive Maxine’s sustainability initiatives to achieve their goal of a “Triple Bottom Line.”

“I cannot think of two more qualified and exciting candidates to help drive our organization’s next phase of hyper-growth,” said CEO Robert Petrarca. “Both bring a passion for the brand along with tremendous industry expertise. With the addition of Sam and Joseph, we plan to continue to shake up the baking category and lead the charge on the future of snacking.”

The healthy cookie brand currently offers 7 every day and 3 seasonal flavors of super soft-baked cookies sweetened with unrefined coconut sugar and dates. Maxine’s Heavenly cookies are proudly free of sugar alcohols, stevia, monk fruit, refined white sugar, and artificial sweeteners.

About Maxine’s Heavenly: Maxine’s Heavenly makes decadent desserts with unrefined sugar and wholesome ingredients, so you can satisfy your sweet tooth without the guilt. Using mom’s baking for inspiration, we go the extra mile to make sure our treats taste like home, not the store. Learn more at maxinesheavenly.com.

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Media contact:

Rachel B. Carmichael
Maxine’s Heavenly
424-261-7625
rachel@maxinesheavenly.com

Baked Goods, Cookies, Food & Beverage, Gourmet, Health Food

MAXINE’S HEAVENLY NOW AVAILABLE AT SELECT COSTCO LOCATIONS

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Low sugar cookie brand adds key club account to its growing list of partners

Los Angeles, CA, 2021-Aug-25 — /EPR FOOD & BEVERAGE NEWS/ — Maxine’s Heavenly, a Los Angeles-based company that makes decadent cookies for the sugar-conscious consumer, will be featured at select California and Hawaii Costco stores this August and September.

The healthy cookie brand’s club debut will feature a 20.8 oz pouch of their best-selling flavor: Chocolate Chocolate Chunk Soft-baked Cookies. Lightly sweetened with coconut sugar and dates, Maxine’s Heavenly cookies are proudly free of sugar alcohols, stevia, monk fruit, refined white sugar, and artificial sweeteners.

Maxine’s unique taste-first approach to the better-for-you market fits well with the core Costco customer: busy families who are looking to buy in larger quantities, but also want healthy, high-quality foods.

The brand’s relentlessly high standards for taste and ingredients has created a groundswell of support from consumers who are tired of their love/hate relationship with sugar.

⦁ “I feel good being able to satisfy my sweet tooth with great ingredients.” – Tamara

⦁ “I don’t feel guilty when I eat Maxine’s Heavenly cookies because of the natural goodness.” – El

⦁ “These cookies have a great taste and texture, plus none of those refined sugars that are so bad for you.” – Toby

⦁ “These are my kid’s favorite after-school snack, and I don’t feel bad letting them have a few because the ingredients are so good.” – Ernesto

⦁ “They taste great and are a great alternative when you want to be health conscious but still enjoy cookies. – Michelle

Maxine’s Heavenly can be found in 54 Los Angeles-area Costco clubs, 27 Bay area clubs, and 7 clubs in Hawaii. Customers can find participating Costcos by visiting the Maxine’s Heavenly store locator or by checking with their local club for availability. Customers are also encouraged to purchase while limited-supplies last.

About Maxine’s Heavenly: Maxine’s Heavenly makes decadent desserts with unrefined sugar and wholesome ingredients, so you can satisfy your sweet tooth without the guilt. Using mom’s baking for inspiration, we go the extra mile to make sure our treats taste like home, not the store. Learn more at maxinesheavenly.com.

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Baked Goods, Cookies, Flavors, Food, Gifts, Gourmet, Organic Food, Products, Snacks, Sweets, Vegetarian Food

MAXINE’S HEAVENLY ADDS LIMITED RELEASE HOLIDAY FLAVORS TO OFFERINGS

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Clean label, low sugar cookie company introduces seasonal options for health conscious consumers

Los Angeles, CA, 2020-Nov-12 — /EPR FOOD & BEVERAGE NEWS/ — Maxine’s Heavenly, a Los Angeles-based company that makes decadent but better-for-you cookies for the sugar conscious consumer has released two limited run seasonal flavors to its growing line-up of products. Gingerbread and Chocolate Peppermint Candy Cane cookies are now available through the end of the year (or while supplies last).

Over the years, the  brand has seen growing success with their other seasonal flavor, Pumpkin Pecan Spice. This year offered the opportunity to expand the seasonal selection, especially as more and more consumers look to avoid traditional sugary treats over the holiday season. The addition also offers consumers a broad range of seasonal gifting bundles for those “tough-to-shop-for” family members and friends with particular dietary needs.

These new products offer the classic ginger and peppermint flavors consumers crave, but are:

  • Made with lots of oats, a healthy carb that keeps you fuller longer.
  • Made with unrefined sugars (coconut sugar and dates).
  • Lower sugar than traditional cookies and most other brands.

They also work well for a variety of diets, which makes them great for parties and as holiday gifts. All Maxine’s Heavenly products are certified gluten free, vegan, kosher, and non-GMO.

“We think we really knocked this out of the park” said Maxine’s Heavenly CEO, Robert Petrarca. “My team keeps telling me that they are our best flavors yet. We all need a little extra comfort this year, so I’m excited to offer some timeless classics with the healthy Maxine’s Heavenly spin our consumers have come to expect.”

Gingerbread and Chocolate Peppermint Candy Cane are being released strictly through e-commerce channels and can be purchased at MaxinesHeavenly.com as well as on Amazon.

About Maxine’s Heavenly: Maxine’s Heavenly homemade style, soft-baked cookies are mom’s recipe made so-much-better-for-you. Made for more to enjoy, Maxine’s Heavenly cookies are certified Gluten-Free, Vegan, Kosher, Non-GMO, and naturally sweetened with coconut sugar and dates. Maxine’s Heavenly cookies was voted Best Snack of 2018 in Health Magazine. Learn more at maxinesheavenly.com.

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Media contact:

Rachel B. Carmichael
Maxine’s Heavenly
424-261-7625
rachel@maxinesheavenly.com