The Co-operative is offering the unique chance to create and design a sandwich that will go into production and on sale in Co-operative Food stores nationwide.
From 1 August 2011, shoppers and budding product designers of any age can visit The Co-operative’s Good with Food website to submit their idea for a new limited edition sandwich, their list of ingredients and say why they love their culinary creation.
The shortlist for the potential new Co-operative own-brand sandwich will be selected from entries submitted by 20 September 2011 by a panel of in-house foodie experts, and the winning sandwich will be announced in October and will go into production in early 2012. The winner will also collect a cool £1,000.
Earlier this year, The Co-operative was named Convenience Sandwich Retailer of the Year at the British Sandwich Awards for the second year running. There’s a Co-operative Food store in every postal area in the UK, so the winning sandwich could potentially be enjoyed by millions of UK customers!
Ideas for the new sandwich could be inspired by a creation that shoppers have already tried and tested at home, or by an unusual combination of ingredients that entrants have discovered work well together. The ideas could range from marmite & marmalade on a bloomer or a sausage & mash wrap to pastrami & pickle on tomato bread to banana, cream cheese & chutney on rye.
The Design a Sandwich competition will run alongside The Co-operative’s Favourite Food awards, in which customers* can vote online for their favourite Co-operative own-brand product in a variety of categories, with the overall winner being announced in September. Shoppers taking part in the voting will be entered into a prize draw to win £50 in Co-operative vouchers.
Visit www.goodwithfood.co.uk/favourite on 1 August 2011 for all details.
Via EPR Network
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