Kellogg’s Gives Workers A Royal Pardon Over Wedding Public Holiday

Kellogg’s has announced that employees at the Manchester-based food giant who don’t want to watch the Wills and Kate nuptials told they can take the extra holiday whenever they like.

Kellogg’s has taken the unusual step to give its workers an extra day’s holiday to celebrate the royal wedding but allowing them to take it on a day of their choice.

The royal wedding on April 29 was declared a public holiday by David Cameron but the cereal maker has decided to allow employees at its UK head office flexibility over when they take the break.

Kellogg’s said it hoped the move would help workers achieve a better work life balance.

Tanya Thornber, European HR director at Kellogg’s explained: “We wanted to offer our employees real flexibility over the extra public holiday to celebrate the royal wedding. For some workers it may not be convenient to take the day off on April 29 or they may not want to watch the nuptials between William and Kate.

“As a global company we have a diverse and multinational workforce at the UK head office so we respect the fact that not everyone wants to celebrate the royal wedding. This sort of flexibility really boosts morale as it gives employees the choice to either take the day off and enjoy the wedding or come to work as usual and take it another day during the year when it may be more appropriate for them to spend the extra time with family or friends.”

Kellogg’s offers its workers a range of flexible working benefits including its summer hours initiative or Kellogg’s Fridays where staff can take Friday afternoons off from May to September*.

Via EPR Network
More Food & Beverage press releases

Special K and Ted Baker Team Up

Special K, the women’s cereal brand, has teamed up with British designer label Ted Baker to create the ultimate Little Red Dress.

The dresses can be bought from Ted Baker stores or Special K is giving women the chance to win one of these bespoke Special K red dresses every day for three months as part of an on pack promotion.

As part of the collaboration, Special K is also giving away a collection of sophisticated Ted Baker handbags every day through its range of snacks.

Special K, which is the largest cereal brand in the UK with sales of over £120m, is famous for its iconic advertising featuring the “Special K girl” dressed in red.

The Ted Baker “Betsi” dress will also feature in a new £1m media campaign including TV advertising to promote the ‘win a designer dress’ and ‘win a designer handbag’ promotions for Special K.

Laura Nevison from Special K said: “Special K consumers are always asking how they can get their hands on a Special K dress and this partnership with Ted Baker has given us the opportunity to offer women the chance to do so with this fabulous designer dress promotion.”

Craig Smith, Brand Communication Director at Ted Baker, said: “Special K invited us to create a little red dress that would be perfect for a sophisticated night out or adding a bit of glamour around the office. In response, Ted came up with the ultra stylish ‘Betsi’. The tie-up is an excellent fit giving us a great opportunity to showcase our womenswear and further develop our relationships with Special K’s female audience.”

Special K and Special K snacks have one dress and one handbag to be won every day for three months starting from 4 April 2011. Visit specialkfoods.co.uk or see packs of Special K for more details on how to be in with a chance of getting this fabulous LRD in your wardrobe.

The “Betsi” dress will also be on sale in Ted Baker stores and online at tedbaker.com.

Via EPR Network
More Food & Beverage press releases