Tag Archives: Kellogg’s

Cereals, Food, Food & Beverage, Health Food, Products, Weightloss

Kellogg’s Announces ‘Win A Year Of Family Fun’ Promotion

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Kellogg’s has partnered with the Merlin Entertainments Group to offer consumers a huge family promotion this summer.

The ‘Win a Year of Family Fun’ promotion, coordinated by Iris Manchester, offers consumers the chance to win one of 500 Merlin Annual Passes to some of the UK’s most popular family attractions.

But consumers don’t need to be one of the lucky 500 to enjoy unrivalled added value. Every single one of the 30 million participating packs will feature a cut-out voucher allowing consumers to gain two-for-one access to over 35 of the best-loved attractions in the UK and Republic of Ireland.

The two-for-one vouchers on each pack means that consumers can enjoy up to £41 in free tickets each time they purchase a participating Kellogg’s cereal.

“As the category leaders, it’s really important that we lead the way in terms of bringing fantastic added value to shoppers,” said Sam Blunt, digital and consumer promotions controller at Kellogg’s.

“The Win a Year of Family Fun promotion definitely delivers on value. We know that most UK families look for days out during the summer so two-for-one tickets will be a huge help financially and the Merlin Annual Passes will mean 500 families can enjoy unlimited days out completely free.”

The promotion will run on all of Kellogg’s most popular family cereals including Rice Krispies, Coco Pops and Corn Flakes.

Participating Merlin attractions include the Alton Towers Theme Park, Chessington World of Advertures Resort and Thorpe Park. There are 25 participating Merlin attractions in total across the UK and ROI and Rachel Kelly, global partnerships manager for Merlin believes the added value on offer will appeal to consumers.

Via EPR Network
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Cereals, Food, Food & Beverage, Health Food, Products, Weightloss

Kellogg’s Gives Workers A Royal Pardon Over Wedding Public Holiday

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Kellogg’s has announced that employees at the Manchester-based food giant who don’t want to watch the Wills and Kate nuptials told they can take the extra holiday whenever they like.

Kellogg’s has taken the unusual step to give its workers an extra day’s holiday to celebrate the royal wedding but allowing them to take it on a day of their choice.

The royal wedding on April 29 was declared a public holiday by David Cameron but the cereal maker has decided to allow employees at its UK head office flexibility over when they take the break.

Kellogg’s said it hoped the move would help workers achieve a better work life balance.

Tanya Thornber, European HR director at Kellogg’s explained: “We wanted to offer our employees real flexibility over the extra public holiday to celebrate the royal wedding. For some workers it may not be convenient to take the day off on April 29 or they may not want to watch the nuptials between William and Kate.

“As a global company we have a diverse and multinational workforce at the UK head office so we respect the fact that not everyone wants to celebrate the royal wedding. This sort of flexibility really boosts morale as it gives employees the choice to either take the day off and enjoy the wedding or come to work as usual and take it another day during the year when it may be more appropriate for them to spend the extra time with family or friends.”

Kellogg’s offers its workers a range of flexible working benefits including its summer hours initiative or Kellogg’s Fridays where staff can take Friday afternoons off from May to September*.

Via EPR Network
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