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Co-operative Launches Competition for Budding Sandwich Designers!

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The Co-operative is offering the unique chance to create and design a sandwich that will go into production and on sale in Co-operative Food stores nationwide.

From 1 August 2011, shoppers and budding product designers of any age can visit The Co-operative’s Good with Food website to submit their idea for a new limited edition sandwich, their list of ingredients and say why they love their culinary creation.

The shortlist for the potential new Co-operative own-brand sandwich will be selected from entries submitted by 20 September 2011 by a panel of in-house foodie experts, and the winning sandwich will be announced in October and will go into production in early 2012. The winner will also collect a cool £1,000.

Earlier this year, The Co-operative was named Convenience Sandwich Retailer of the Year at the British Sandwich Awards for the second year running. There’s a Co-operative Food store in every postal area in the UK, so the winning sandwich could potentially be enjoyed by millions of UK customers!

Ideas for the new sandwich could be inspired by a creation that shoppers have already tried and tested at home, or by an unusual combination of ingredients that entrants have discovered work well together. The ideas could range from marmite & marmalade on a bloomer or a sausage & mash wrap to pastrami & pickle on tomato bread to banana, cream cheese & chutney on rye.

The Design a Sandwich competition will run alongside The Co-operative’s Favourite Food awards, in which customers* can vote online for their favourite Co-operative own-brand product in a variety of categories, with the overall winner being announced in September. Shoppers taking part in the voting will be entered into a prize draw to win £50 in Co-operative vouchers.

Visit www.goodwithfood.co.uk/favourite on 1 August 2011 for all details.

Via EPR Network
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Bread, Cooking, Events, Food, Food & Beverage, Sandwiches

Students’ One Big Idea Hits Supermarket Shelves

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A product designed by budding entrepreneurs from a Hertfordshire high school has hits supermarket shelves across the UK.

The pack of ethical plasters, designed by three female students from Bushey Meads School, so impressed bosses at The Co-operative Group – and original Dragon, Doug Richard – that it’s going on sale in almost 1,700 Co-operative food and pharmacy outlets.

One Careplast plasters are the result of a nationwide competition to design the next One product for Global Ethics, whose products also include One Water and One Eggs, to fund community projects in Africa.

A Level students Emmie Rayat (16), Taylar Leak (17) and Deryn Hertz (17) beat hundreds of entries to design a product that could be sold in the UK to help those most in need in Malawi. They came up with a children’s plaster pack of funky animal-print plasters, sales of which will fund medical kits and bicycle ambulances in Malawi, where rural communities might be up to 15km away from the nearest health centre and medical supplies are often unavailable.

Bicycle ambulances enable healthcare volunteers to travel huge distances on otherwise inaccessible roads to reach patients in remote villages. They take an average of 25 patients a month to hospital – including pregnant women. The medical kits ensure that first aid treatment is available promptly to communities of around 1,000 people.

The talented trio will see the projects for themselves on a trip to Malawi later this year, courtesy of The Co-operative.

Emmie Rayat said: “We’re delighted that our product is going on sale in so many Co-operative outlets across the country. We were shocked to discover that the life expectancy of someone living in Malawi is 43 years, which is younger than some of our parents and incredibly young compared to people in the UK. We’re looking forward to the trip to Malawi and to seeing the communities that have benefited.”

Peter Marks, Group Chief Executive of The Co-operative Group, which has annual sales of £14 billion, helped judge the competition. He said: “The students certainly did their homework and showed real enterprise. They pitched their idea perfectly – from the animal designs on the plasters to the powerful messages on the packaging, it all linked back strongly to funding medication, staff and other health care in Malawi.

“I’m sure the One plasters will prove popular with our customers, as they bring together two key elements of The Co-operative Ethical Plan – inspiring young people and tackling global poverty.”

Via EPR Network
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