Tag Archives: Beer Universe

Beer Universe Announces Launch of iPhone App

Beer Universe, Inc. (www.beer-universe.com), a leading online community / e-commerce website that revolutionizes the online experiences for beer enthusiasts, has announced the official launch of the Beer Universe iPhone / iPod Touch app, creating a unique mobile solution for beer lovers on the go.

Beer Universe Announces Launch of iPhone App

Through the launch of this first-of-its-kind app, Beer Universe is able to bring its proprietary beer recommendation system to users when they most need it – at the store or their favorite bar / restaurant. The Beer Universe app not only provides users with a huge database of beer profiles for users to explore, rate, and review, but truly outpaces other similar applications by offering tailored recommendations and predictions based on each user’s individual preferences. The app’s beer list also syncs with the Beer Universe website (www.beer-universe.com), keeping it up to date with the website’s ever-growing database of beers.

Commenting on the launch, Co-Founder and President Heath Gray said, “At a time when the craft beer world is steadily expanding, and our number of choices as a consumer are growing exponentially, the Beer Universe app fills a major void in the marketplace and provides an invaluable service for beer lovers. The feedback we’ve received so far has been overwhelmingly positive, and we’re excited about the service we’ve been able to offer to all types of beer fans.”

Features of the App Include:

• Database of over 3,000 beers
• Ability to review / rate beers and share opinions with others
• Power to keep track of favorite beers with easy to use Favorite Beers list
• Beer recommendations based on reviews / ratings
• Predictions for how high users will rate beers based on personal preferences
• Regular synchronization with the Beer Universe website, keeping it up to date with new ratings and beer profiles

The application is now available for the iPhone and iPod Touch from Apple’s App Store at http://www.itunes.com/appstore/

Via EPR Network
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Beer Universe Announces Enhanced Beer Recommendations

Beer Universe, Inc. (Beer Universe or the “Company”), a social media / e-commerce website that revolutionizes the beer marketplace and community for beer enthusiasts of all ages, has announced the enhancement of its Beer Recommendation system. The Company believes that its new algorithm will allow users to truly get better recommendations of beers that they will want to try.

“Utilizing the principles of collaborative filtering, Beer Universe is able to accurately predict the variety of beers a user may enjoy,” said Angel Rivera, lead developer on the project. He continued “We firmly believe that our recommendation system is the best out there and will continue to make Beer Universe the best beer social network on the Internet.”

With the vast amount of beers available, it is often overwhelming for users to select new beers that they have not previously consumed. There are many different styles of beer that are available today, including:

•  Pilsners

•  Lagers

•  Bocks

•  Ales

•  Meads

Each of these categories can be broken down even further (IPA’s, Belgium Ales, Lights, Darks, etc). With over 3,000 beers in Beer Universe’s database – the Company alleviates the aimless search for good beer. By utilizing the ratings system on Beer Universe, users will be able to enhance their own recommendations – the more beers a user rates, the smarter the system gets and the better the recommendations become. Users at Beer Universe can either rate / review beers in order to have it incorporated into their preferences.

The Company encourages new users to utilize the system, as reviewing more beers leads to points, which are the incentive based system on Beer Universe. The more points members accrue the more free stuff that they possibly could earn, f r o m books based on beers to flat screen televisions.

For more information, please visit http://www.beer-universe.com.

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Beer Universe Launches in Alpha

Beer Universe Launches! Beer Universe, Inc. (Beer Universe or the “Company”) is a new social media / e-commerce website that revolutionizes the beer marketplace and community for beer enthusiasts of all ages (over 21, of course). Beer Universe provides an unrivaled online destination for beer enthusiasts and a solution to all of their beer related needs. Through these offerings, Beer Universe is able to provide users with exposure to new brands as well as greater knowledge about their favorites – thus creating a medium to obtain more aptitude about the universe of beer.

The Company was founded in September 2007 and has been funded by the employees ever since. The company officially was incorporated in December 2008.

Beer Universe, Inc.
Chicago, IL 60657

Key Facts
o Founded: September 2007
o Incorporated: December 2008
o Employees: 4
o Status: Private

Product Highlights
o Beer, Bar, Brewery Profiles
o Groups / Forums
o Beer Recommendations
o Beer / Beer Related Articles
o Biweekly Newsletter
o Beer of the Week
o Universal Third Party Store

Differentiators
o Points Store for users
o Beer of the week provides new beers
from breweries across the country
o Similar beers and recommended beers
give a tailored experience to all users
o Dynamic ratings across the site
enhance the user experience
o Friends can publicly “owe” a beer to
others on the site

Initial Points Levels
o Beer Novice — 0 points
o Beer Amateur — 5,000 points
o Beer Drinker — 12,500 points
o Beer Explorer — 25,000 points
o Beer Connoisseur — 65,000 points
o Beer Aficionado — 140,000 points

Market Overview
The Beer industry landscape has undergone significant change in the past several years. Beer Universe’s market is being driven by growth in the craft brewing segment, which is expanding between 13% – 15% per year, and grew more than 20% in 2007. Similar to other industries, breweries are allocating increasing amounts of their marketing budgets to online or emerging media, which from a macro perspective is growing at approximately 20% annually, amounting to $29 billion in 2008, and is expected to grow to $40 billion in 2010.

Beer Universe provides a number of products for its user base, including:

Beer, Bar, Brewery Profiles
Information on other sites is often cluttered and difficult to sort
through. Beer Universe’s user interface was designed to eliminate this problem for our users. The Company is driven via user generated content – the more the users contribute the better the site gets!

Groups / Forums
Staying true to it’s social networking components, Beer Universe has built groups / forum capabilities. As soon as you register on Beer Universe you can peruse our forums and join groups to start a healthy discussion on beer!

Beer Recommendations
Beer Universe helps users put together beers they love by an initial
survey and subsequent ratings. The more beers you rate the better Beer Universe can help you!

Beer / Beer Related Articles
Articles with RSS feeds allow Beer Universe to help its users stay up to date with market information. Also, Beer Universe often has guest writers who share their own unique perspectives on beer!

Biweekly Newsletter
The Company’s Biweekly Newsletter highlights industry news and information and is distributed to breweries / informed consumers!

Beer of the Week
Beer Universe seeks out the best beers across the country and the world to promote to our users in order to expand their horizons. From a classic premium lager to a Belgium ale – Beer Universe provides variety on a weekly basis!

Universal Store
The Company’s universal store is comprised of products from a variety of vendors. Consumers can shop for any beer related products they want in a single location!

The Big Question: How Do Points Work?
Beer Universe’s points system creates an incentive for users to frequently use our platform. The Company has put together a system that allows users to benefit greatly from their continued use of the site. Users earn points through:

  • Adding a beer / bar / brewery
  • Writing reviews over 25 words
  • Writing quality reviews
  • Creating a group
  • Joining a group
  • Joining a quality group
What does this really mean? Beer Universe gives users points if they add a beer, bar or brewery to the system. (Beer Universe has not currently included ways for users to edit any of these in the current database, but this will be added in the near future.) In addition, users are incentivized to write reviews on beers, bars or breweries greater than 25 words. For each review a users adds to the Company’s system, they will receive 50 points. Reviews that are ranked by others as being Helpful will earn the author an additional 50 points.Beer Universe has also built incentives around Groups. The system buckets users in groups and treats each individual group as a user. Once a group reaches a minimum threshold of reviews, they will ALL receive points that will be distributed to all the members. In addition, if the group writes quality reviews – they will receive bonus points for these same reviews. Leaders of all these groups will earn a bonus for starting highly successful groups.

All point allocations to users are subject to change from time to time.

We really hope you enjoy using Beer Universe.
Your Choice. Your Beer. Drink Up.

For more information, please visit http://www.beer-universe.com.

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