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Baked Goods, Cookies, Food, Food & Beverage, Gifts, Gourmet, Health Food, Marketing, Sweets

MAXINE’S HEAVENLY EXPANDS TEAM, NABBING TOP TALENT FOR KEY ROLES

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Senior Director of Sales and Director of Operations will help accelerate growth

Los Angeles, CA, 2021-Sep-28 — /EPR FOOD & BEVERAGE NEWS/ — Maxine’s Heavenly, a Los Angeles-based company that makes decadent cookies for the sugar-conscious consumer, has added two key roles to their rapidly expanding team.

Samuel Neumann joins Maxine’s Heavenly as Senior National Director of Sales, following a nine year tenure with Mondelez International where he spent time in both Sales & Marketing positions across a variety of different accounts and brands. This included leading commercialization for one of the largest cookie brands in the world, ChipsAhoy. Most recently, Sam managed the U.S Costco business for Mondelez International.

Sam will lead sales for Maxine’s Heavenly leveraging his proven track record of success in creating strategic growth plans, building strong retailer partnerships, and unlocking sustainable growth within the snacking category.

Joseph Salvatore joins Maxine’s Heavenly as the brand’s Director of Supply Chain & Operations. Joseph has spent over a decade scaling operations for fast-growth companies, serving as part of the core team for two brands that made the “World’s Most Innovative Companies” annual listing by Fast Company. Previously, he was responsible for operations at natural brands like TIO Gazpacho and Exo Protein, where he worked directly with the creators of Magic Spoon.

Additionally, Joseph is an expert in Sustainability, having helped build cocoa direct and fair trade supply chains benefiting hundreds of family farmers in Madagascar for a social enterprise. He will help drive Maxine’s sustainability initiatives to achieve their goal of a “Triple Bottom Line.”

“I cannot think of two more qualified and exciting candidates to help drive our organization’s next phase of hyper-growth,” said CEO Robert Petrarca. “Both bring a passion for the brand along with tremendous industry expertise. With the addition of Sam and Joseph, we plan to continue to shake up the baking category and lead the charge on the future of snacking.”

The healthy cookie brand currently offers 7 every day and 3 seasonal flavors of super soft-baked cookies sweetened with unrefined coconut sugar and dates. Maxine’s Heavenly cookies are proudly free of sugar alcohols, stevia, monk fruit, refined white sugar, and artificial sweeteners.

About Maxine’s Heavenly: Maxine’s Heavenly makes decadent desserts with unrefined sugar and wholesome ingredients, so you can satisfy your sweet tooth without the guilt. Using mom’s baking for inspiration, we go the extra mile to make sure our treats taste like home, not the store. Learn more at maxinesheavenly.com.

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Media contact:

Rachel B. Carmichael
Maxine’s Heavenly
424-261-7625
rachel@maxinesheavenly.com

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California Man Launches Kickstarter to Promote Kitchen Safety

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California Man Launches Kickstarter to Promote Kitchen Safety Invents Oven Mitt That Allows Dexterity and Promotes Safety

Santa Clarita, CA, September 17, 2014, Nearly 350,000 people annually are victims of scalding or burns from accidents that occur while cooking, either on the grill or in the kitchen. Most involve saucepans or tea kettles. Many could be eliminated by using a proper padding device on the hands when touching pans that have been heated. Many hot pads just aren’t made for high temperatures or kitchen dexterity when cooking. This can create more safety issues and actually create harm where they were supposed to bring assurance. One California man, Marcelo Garcia, has created a different kind of oven mitt built for safety and dexterity and has launched a Kickstarter campaign to bring this kitchen must have to the cooking masses that work well for anyone working in the kitchen, from beginner to Iron Chef.

Ulta-Mitt, as it is called, is a 3-Finger mitt constructed from neoprene that is waterproof and heat resistant making it great for indoor or outdoor use. The 3-Finger design allows for more dexterity than an ordinary oven mitt, offering both style and function with users able to have the ability to grab a lid from a hot pan, pick up a hot coffee cup from the microwave or work with small gadgets required while cooking in the kitchen. The neoprene material is also non-slip for a better grip.

This must have kitchen item also comes with a matching neoprene hot pad, which can double as a jar opener for those hard to open lids.

Perks for sponsors include sets of the gloves at manufacturer’s discounts and ahead of their proposed scheduled appearance in stores appearance and for some lucky investors, a complete Healthy eating wooden handle wok cooking set. For those that can’t give, the inventor hopes they will share this story to make the campaign viral through social media.

For more information, visit: https://www.kickstarter.com/projects/ulta-mitt/ulta-mitt-the-first-ever-flexdarity-mitt

Group 5 Marketing
501i S Reino Rd
Newbury Park, Ca 91320

Contact: Marcelo Garcia
Title: Managing Partner
Phone: (866)844-7619
email: marcelo@group5marketing.com

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Baked Goods, Baking, Biscuits, Chocolates, Cookies, Cooking, Food, Sweets

Ultimate Gluten Free Chocolate Chip Cookie

Nuchia Foods Corporation has a recipe for a gluten free chocolate chip cookie made from its alternative flour. Their Original Chia Seed Flour is an all purpose baking flour that does not require any additives plus it is loaded with omega-3, protein and insoluble fiber. Original Chia Seed Flour bakes and taste remarkably similar to whole wheat. It can be substituted 1 for 1 for highly processed wheat flour.

Nuchia Foods Original Chia Seed flour is the only flour of its kind. It is not just ground up Chia Seeds offered by other companies, it is an all purpose alternative flour made from a special process.

Nuchia is releasing a full line of Gluten Free Snacks in April and has released the recipe for its Ultimate Gluten Free Chocolate Chip Cookie. You can wait and find it in your stores or try it for yourself.

Cookie Recipe

Ultimate Gluten Free Chocolate Chip Cookie

Ingredients:

1 1/2 cup Butter
3 1/2 Cup Organic Brown Sugar
5 1/4 cup Nuchia Original Chia Flour
2 each Eggs
2 tsp Vanilla
1/2 cup water
1 tsp sea salt (a little less)
4 tsp baking power
2 tbs Baking cocoa
2 cup Dark Chocolate (chucks or chips)

Instructions:

Place soften (not melted) butter, sugar, water, eggs and vanilla in mixing bowl. With a mixer, mix together until creamy. 2. Mix dry ingredients and dark chocolate chips together in separate bowl then by hand add to wet mix in portions. Bake 5 to 8 minutes at 325 (modify bake time to make a soft or harder Cookie). We used a convection oven; modify baking time to suit baking conditions.

We used a 2 tablespoon cookie scoop to portion cookies, and then rolled them into balls. Batch makes 170 cookies, enough for a gluten free birthday party.

Contact: Nuchia Foods Corporation

p. 407-857-2320 ext. 101 
e. info@nuchiafoods.com
w. www.nuchiafoods.com
t. www.twitter.com/Chia_man

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