Monthly Archives: December 2019

Cookies, Food, Food & Beverage, Gourmet, Marketing, Products, Snacks, Sweets, Vegetarian Food

MAXINE’S HEAVENLY EXPANDS WITH WHOLE FOODS MARKET ENTERING NORTHERN CALIFORNIA REGION

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MAXINE’S HEAVENLY EXPANDS WITH WHOLE FOODS MARKET ENTERING NORTHERN CALIFORNIA REGION

Success in SoPac region opens up opportunity in Northern California

Los Angeles, CA, 2019-Dec-19 — /EPR FOOD & BEVERAGE NEWS/ — Maxine’s Heavenly, a Los Angeles-based company that makes decadent but better-for-you cookies for the sugar conscious consumer , is now available in all Whole Foods Market locations in the Northern California region.

The expansion into this new region comes after the extraordinary traction the brand is seeing in the Southern Pacific region of Whole Foods Market.

“We love our partnership with Whole Foods,” said CEO Robert Petrarca. “They continue to show tremendous support for local and emerging brands and we’re happy to partner with them in our
neighboring Northern California region. We’ve been thrilled with the performance of our products as they continue to lead the category in velocity turns. Clearly our brand promise — ultra clean label cookies that taste like you made them in your own kitchen — resonates with the Whole Foods consumer. We see this as validation for the vibrant potential of our products on a national level.”

Maxine’s Heavenly contributes the high velocity turns to their unique combination of qualities that are setting new standards in the cookie aisle:

  • Homemade taste that is calibrated to Maxine’s original, decadent recipe from the 1950’s.
  • Naturally sweetened with coconut sugar and dates for an unrefined, low sugar, and low glycemic cookie.
  • Made for more to enjoy – all flavors are certified gluten free, vegan, kosher, and non-GMO.

Whole Foods Market carries all four Maxine’s Heavenly SKUS: Peanut Butter Chocolate Chunk, Almond Chocolate Chunk, Chocolate Chocolate Chunk, and Cinnamon Oatmeal Raisin.

About Maxine’s Heavenly:
Maxine’s Heavenly homemade style, soft-baked cookies are mom’s recipe made so-much-better-for-you. Made for more to enjoy, Maxine’s Heavenly cookies are certified Gluten-Free, Vegan, Kosher, Non-GMO, and naturally sweetened with coconut sugar and dates. Maxine’s Heavenly cookies was voted Best Snack of 2018 in Health Magazine. Learn more at maxinesheavenly.com .

Contact:

Rachel B. Carmichael
Maxine’s Heavenly
424-261-7625
rachel@maxinesheavenly.com

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Food, Food & Beverage, Food Processing, Health Food, Oil, Products

American Hemp Processing To Roll Out Mobile Extraction Units

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Sacramento, California, 2019-Dec-10 — /EPR FOOD & BEVERAGE NEWS/ — American Hemp Processing (AHP) is excited to announce the design completion of their Mobile Hemp Extraction Unit (MEHU). This is a key step in AHP’s expansion to increase production to 400,000lbs of hemp per month that will be completed 1st quarter 2020. The mobility of the MEHU reduces overall processing costs, mitigates many of the risks associated to transportation, and increases transparency with farmers.

The MHEU units bring significant benefits to the farmer from both a financial and risk mitigation perspective. “Most hemp farms are not close to processing facilities. Transportation is a large cost and increases the risk of degradation and contamination. On top of that, farmers still have to deal with legal issues in states that aren’t familiar with hemp and mistake it for marijuana,” says Andrew Alvarez Co-Founder and Chief Technology Officer “Additionally, it increases transparency with farmers and helps educate them along the way to build synergistic relationships”.

“The design of the MHEU was Phase 2 of our strategy,” says Shick Park Co-Founder and Chief Operations Officer, “Phase 1 was developing a scalable extraction and remediation process enabling us to create high quality and compliant CBD oil, and Phase 3 is the roll-out of the mobile extraction units on to farms fall of 2020.”

“This caps off a 12 month design process by our engineers and now we go to the assembly phase. These units will take approximately 120 days each to build, and we plan to initially build 3,” says Co-Founder and CEO Tom Richardson. “This has been a very rewarding journey for us, from meeting farmers all over the country, to government legislators, to fine tuning the extraction process, to meeting other processors and sharing ideas, we feel very confident about the Cannabinoid Sector business.”

Via EPR Network
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