The ONLINE WINE RETAILER Serenata Wines sees that its UK clients are sticking to established choices this Christmas. The company does not glimpse any effects f r o m the financial difficulties that may still have its influence on the economy in the UK.
Serenata sees that Burgundy, a classical Christmas wine, is picking up gracefully in orders this time.
The London-based online wine specialist also revealed that additional established favorites, Port and Champagne, are proving admired.
Peter Ahl, Managing Director of Serenata Wines, said: “We routinely become aware of variations in wine popularity throughout different time of the year and have also noticed a number of influences f r o m current economical downturns, but this Christmas we see a solid growth and people buy the long-established wines.
“In Britain wine drinking is increasing steady. Every wine-growing state sends its stuff here which creates an embarrassment of choices. Buying wine online has too given people much extra choices and choice to acquire the most excellent. The selection of wines for Christmas is considered by many fairly confusing.
“Generally, Burgundy is considered the Christmas wine traditional. Many people who drink plenty of additional wines with a bit more ‘grip’ during the rest of the year do love their traditional Burgundy for their Xmas feast.
“Sparkling wine has its natural place in many social gatherings throughout Christmas time and the equally could be said for a glass of Port . Port which has a tendency to be replaced by other drinks still holds its position during Christmas.”
But Serenata’s out of the ordinary proposal for the ideal Christmas wine is a red wine that is not quite as conventional. Montepuliciano d’Abruzzo f r o m Valle Reale was the champion of Three Glasses in the 2009 Gambero Rosso Awards.
