Los Angeles, CA, U.S.A., 2019-Jan-30 — /EPR Network/ — Learn how and why La Paella decides on digital menu boards to enhance the visual appearance of their menu while improving the way they introduce new items and upsell high margin dishes, desserts, drinks and appetizers.
Background
La Paella is a contemporary fast-casual restaurant brand that offers a mesmerizing twist to traditional Spanish dining. From the fresh, made-to-order paella featuring your choice of fresh clams, shrimp, or Spanish sausage to Bocata sandwiches to full variety of tapas, La Paella offers an irresistible menu in a fun, casual setting. To top-off, the dining experience La Paella wanted to deploy a digital menu board solution that visually enhanced their branding while making it easier for customers to view their menu.
Upon meeting with Nextelix Connect (NoviSign Digital Signage partner) to discuss the installation time-frames of internet, phone and cloud computing solutions, La Paella expressed interest in digital menu boards.
Challenge
The original vendor that offered La Paella a digital menu board system was over-budget and difficult to implement. Also, La Paella wanted their branding creatively incorporated into the menu design, so it complimented their fresh in-store modern design and layout. In expectancy of new locations, they wanted the solution to be scalable, cost-effective and cloud-based.
When La Paella decided to make the switch to NoviSign’s Digital Menu Boards, they expected a reliable system that was beautifully designed, quickly installed and easy-to-use.
Requirements:
• Dependable cloud-based digital menu board software
• All-in-one display w/SoC media player for easy installation
• Professionally designed digital menu board
• A smooth deployment that was stress-free
Solution
NoviSign’s digital menu board software met each condition. Upon receiving the contract, Nextelix Connect immediately designed and deployed a total digital menu board system that consisted of four commercial-grade Android SoC displays with NoviSign preloaded.
Because the displays came with an integrated media player and WiFi, the screens were cleanly mounted flush against the wall eliminating the need for additional wiring. From the ordering counter, customers can easily view the menu items, descriptions pricing and food images.
Components used:
• NoviSign’s Cloud-Based Digital Menu Board Software
• Philips D-Line 49†Commercial Grade SoC Displays
Results
The move to NoviSign’s digital menu board solution was managed swiftly and professionally. The digital menu board layout was quickly designed, and all of the displays were delivered and installed before deadlines.
NoviSign’s menu board software allows for easy on-the-fly real-time updates of the menu from any computer at any time. Additionally, day-part scheduling is natively included enabling La Paella to preschedule specific menus, featured items and other promotions to automatically play on the digital menu boards on specific times set recurring schedules and or expiration dates. This ability to complete control over the menus ensures accurate pricing across all screens.
Benefits
• High menu visibility
• Easy-to-use and reliable
• Fast content updates
• Excellent support
Testimonial
“The entire NoviSign experience has been foolproof. Their digital menu board software is intuitive, reliable and supports any menu design option. Within minutes I was able to easily design my menu, add new items, changes prices and insert my food images. Whenever I need to make an update, I simply log-in to my account online and apply my changes. Within the seconds of applying my changes, my digital menu boards update. Thank you Nextelix and NoviSign! – Eddie Estevez, COO at La Paella
