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Snackoholism – A very British addiction

Forget cigarettes, alcohol and even drugs, there is a new addiction sweeping the nation – snackoholism. We were brought up being told not to eat between meals but now it seems that we literally cannot help ourselves, we have become a nation of snackoholics with 4% of Brits actually admitting to being addicted to snacking and finding it impossible to quit.

No sex please, we’re peckish A survey by home delivery diet, Diet Chef, has uncovered some shocking truths about British snacking behaviour – not least that more than one in ten of us (12%) would rather snack than have sex. It seems our need to snack is taking over our lives as 6% of us even admit to snacking in bed pointing to the fact that for some Brits, romance really is dead.

A third of us (34%) would rather give up alcohol than snacks and 13% of smokers said they’d rather kick their nicotine habit than give up their chocolate, biscuits and crisps.

As a nation, the number of snacks we are consuming has reached colossal proportions. Our snack of choice is crisps, 61% of Brits admit to eating at least one packet of crisps per day – some as many as five or six packets a day – this equates to a staggering 48 million+ packets of crisps being consumed every day by the adult population of the UK. Add to this 45 million+ chocolate bars and the 78m biscuits and cakes we eat every day and it is no wonder we have an obesity crisis on our hands.

One in 10 of the people surveyed have either a burger, a pizza or a portion of chips as a snack every day showing we no longer understand the difference between a snack and an actual meal. Yet only 14% of the people surveyed knew how many calories something as basic as an average portion of chips contained.

Diet Chef’s nutritionist, Caron Leckie, comments: “Our survey shows the extent to which snacking has got out of control, most of the people we surveyed said they snack out of habit or boredom which shows people are eating without thinking, not out of necessity. The Diet Chef programme provides all your meals and one snack per day and controls your calorie intake so you are guaranteed to lose weight.”

Caron’s 10 steps to avoiding snacking:

It can be difficult to curb or change snacking habits as there are many different components involved – sometimes we snack out of hunger, boredom, cravings or just pure habit. Identifying our snacking ways and preparing ourselves is the first step to snacking success. As the saying goes failure to prepare is preparing to fail.

1. Identify what – whether you want to cut down on or cut out your snacks you need to know truly what you are snacking on – it’s actually quite common to snack without even realising what or how much we are having. Keeping a food diary can help you identify your snacking reality, and using a BMI calculator can help to ensure you know how many calories you need to be consuming each day.

2. Identify where – once you know what your snacks are, you need to consider where you are most likely to snack. Is it in the office? Passing the vending machine? Or at home? When you know where you snack you can focus your efforts on clearing out your snack drawer in the office or the snack cupboard at home.

3. Identify when – then think about when you are most likely to get the urge for something – at night in front of the TV? Late afternoon? Or it might be emotionally related – whenever you’re stressed, lonely, bored or feeling down. Knowing when you snack gives an indication of what may trigger your snacks – is it mid-morning? Are you having a sensible breakfast? Is it when you’ve had a bad day? Your snacks may be more emotion-related than hunger or boredom – when you’ve sussed out your snacking patterns, you’re ready to confront them.

4. Find a healthier alternative – there are always alternatives, if you are craving chocolate try a low calorie chocolate drink or instead of crisps try some popcorn – a healthier option means although you are snacking, it’s guilt-free.

5. Distract yourself – occupy your mind with other things – go for a walk, phone a friend, cleaning/ironing, read a book, take a bath, paint your nails – try a few things and see what takes your mind of those snacks.

6. Avoid tricky situations – prevention is better than cure so if you are tempted at lunchtime when you go to the shop, remove the need to go to the shop with a packed-lunch, take everything into work with you. If you associate having a biscuit with a cup of tea or coffee, cut back on the amounts you are having.

7. Cut the portions – if avoiding the situation doesn’t help you can make anything instantly healthier by cutting the portions – this way you get a little of what you fancy, just in a smaller package. Understanding portion sizes is an essential part of losing weight and maintaining your ideal weight.

8. Fill up on fruit and veg – we should be aiming for at least 5 a day so if you feel yourself reaching for a snack, try make it fruits or vegetables packed with nutrients and this will keep your hands and belly full till mealtime.

9. Make small changes – sometimes trying to tackle everything at once can mean we end up with too much on our plate (literally). If you snack in the morning and evening – pick one to start with, or if you like both chocolate and crisps – again just pick one. If you deprive yourself of everything that you like and is habitual, it’s much harder and likely to end in a cycle of deprivation and bingeing.

10. Don’t forget drinks – cutting your snacking is typically aimed at cutting some calories so don’t forget drinks will count too. Whether it’s a fizzy drink, orange juice or the mid-morning caramel latte – they add up so choose a healthier alternative like green tea or water helping to cut your calories and also keep you hydrated as thirst can often be mistaken for hunger leading you to snack.

Via EPR Network
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Kellogg’s Report Finds Monroe Not Moss Is The Ideal Figure

According to a new report from the Kellogg company, a massive 60% of British women say they are actually ‘fruit-shaped’ apple and pears but over two thirds of the nation are desperate for the classic Marilyn Monroe-esque hourglass figure.

kelloggs

In a landmark study to celebrate the 50th anniversary of Kellogg’s Special K*, it was found that the ultimate slimming goal for women is no longer being the ‘Perfect 10’ but to get a curvy hourglass shape.

Regardless of whether they were 25 or 55 the hourglass figure personified by the shapely Nigella Lawson resolutely remains the body shape the majority of women aspire to. In fact, just 7% yearned for the boyish and shapeless body made famous by the likes of Twiggy in the sixties and Kate Moss in the nineties and the noughties.

With over 35% of the nation’s women confessing they are apple-shaped – a shape characterized by an undefined waist – and just 13% possessing an enviable hourglass figure – it seems shape not size is what matters most to women these days.

The research by Special K revealed women are taking their inspiration from curvy celebrities in the media too. While the sensuous hourglass curves of Nigella topped Special K’s inspiration index, Dame Helen Mirren was voted the second biggest ‘body booster’ – becoming an inspiration to millions after being photographed in her bikini last year, and Dame Judi Dench came in third.

Key body shape boosters include seeing shapely women on TV rather than size zero models, curvy celebrities with hunky boyfriends (such as Charlotte Church and Gavin Henson), and older actresses such as Helen Mirren ‘baring all’ for nude scenes.

Laura Bryant from Special K said: “The report shows that women’s attitudes to slimming over the last 50 years have changed along with their figures. It seems British women have lost their waists but now they are demanding them back. They are more concerned about getting a curvy hourglass shape like their grandmothers instead of being the perfect size 10 which shows a marked shift in attitude from the 80’s and 90’s when success and failure when slimming was benchmarked against fitting into certain sized clothes.”

To help people achieve their ideal shape for the summer and beyond, Kellogg’s Special K has created ShapeMate, an online tool which allows users to create their own free personal plan and delivers expert advice tailored to meet individual needs. The Kellogg’s site also features a BMI calculator to help people understand if their body mass index, a measure of a person’s height versus their weight, is in the ideal range or not.

* Survey by Tickbox across 2,000 women across the UK.

About the Kellogg company:
Since William Keith Kellogg filed the papers that officially incorporated the Battle Creek Toasted Corn Flakes Company on 19th Feb 1906, the Kellogg’s company has been driven by the philosophy that an improved balanced diet leads to improved health. The Kellogg company is now the most successful cereal manufacturer in the world.

Via EPR Network
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